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On July 1, we will change the qualification requirements for the Allegro Prices program and our ads
See how to keep receiving our business support.
We want the sellers' price policy to benefit buyers on Allegro. That is why, starting July 1, 2025, we will change the qualification requirements for the Allegro Prices program and the ads of your offers sponsored by us.
What will change on July 1
We check whether there is a significant difference between your prices in other sales channels and those of your offers on Allegro. Starting July 1, if we notice such a difference, we will have the right to exclude all your offers from the Allegro Prices program and the ads of your offers that we sponsor. Those are, for example, the ads displayed on Google, Ceneo, Facebook, or Instagram, for which we select particular offers of sellers and cover the entire ad cost.
How this will work
We will exclude your offers if a significant price difference occurs for more than 10% of your products on all accounts you registered with a single NIP number — but only for more than 50 different products.
Why we will do it
When you sell on Allegro, you can take advantage of many free forms of sales support that help drive your business growth and ensure buyer satisfaction. Within the Allegro Prices program, we cover a part of the order price — so that buyers pay less while your profit stays the same. When we advertise your offers outside our platform, we increase their traffic, and you do not bear any additional costs.
We want to invest in advertising offers with prices at least as attractive as the ones you set in other sales channels. Our goal is to work together to give customers the best deals, grow your sales, and increase buyers' interest in your offers.
Changes will apply only to the forms of sales support mentioned above. Even if we exclude your offers from those programs, you can still take advantage of other benefits offered by Allegro — for example, a wide network of customers whom we encourage to buy with Allegro Smart! or Allegro Pay.
What you can do now
Check whether the prices of your products in Allegro offers differ significantly from the prices of the same products in your other sales channels, such as your website or other platforms. If that is the case, adjust prices so that you can still participate in the Allegro Prices program and our ads. Do it before July 1, 2025.
If you participate in the Allegro Diamond Partners program, you can download the list of your products for which we have noticed a significant price difference. To do so, go to the program tab in the Sales Center. If you do not participate in the program, you can contact us through the form.
On July 1, we will start checking whether you meet the new requirements. We will notify you by email if we exclude you from Allegro Prices and our ads. We will send you another email if you reduce the price differences and your offers qualify again.
If you have any questions regarding your settlements, contact us through the form.
