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New features in Allegro Ads: Vertical banner, Horizontal banner, and new display locations
They can help you catch buyers' attention and encourage them to make more purchases. Learn more.
What a Vertical banner is
A Vertical banner is a new Display ad format measuring 300 x 600 pixels. Buyers will see it based on their Allegro browsing history.
We will display the Vertical banner in two locations:
- Search results — left-hand column
- on the thank you page.
You can set it up in the Allegro Ads dashboard when creating a new Display ad-type campaign. See how to enable the Vertical banner.
The banner ad will be renamed to Horizontal banner.
Since we introduced Vertical banner, we will also change the name of Banner ad to Horizontal banner.
This makes it easier to distinguish between the two formats. The new name immediately indicates how your ad will display and what graphic format to prepare.
New display location — thank you page
The thank-you page is the screen displayed immediately after a successful payment on your desktop. From today, you can place your ads there.
When customers pay for an order, their attention is focused on the screen. An ad in this location can encourage buyers to browse more of your offers.
We have introduced this new display location for the four Display ad formats:
- Dynamic template ad
- Flexible banner
- Video ad
- Vertical banner.
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