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We care about your privacy
By using cookies and related technologies (e.g. pixels, SDK), as well as by processing your personal data (including unique identifiers, browser data), we can better adapt the displayed content to your needs.By giving your consent to the storage of information on your terminal equipment, and to the access and processing of data, including in the sphere of profiling as well as market and statistical analysis, you will easily find exactly what you are searching for and what you need on Allegro. The controller of your personal data will be Allegro or, in certain cases, our partners (17 partners), including "IAB Europe Trusted Partners" (9 partners). Information about the purposes of personal data processing by our partners can be found in their privacy policies.
We and our partners may process personal data for the following purposes:
Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development. Ensure security, prevent and detect fraud, and fix errors. Deliver and present advertising and content. Save and communicate privacy choices. Match and combine data from other data sources. Link different devices. Identify devices based on information transmitted automatically.
Your personal data are also processed to make it easier for you to use our web pagesThe purposes of processing are described in detail in the settings under "CHANGE MY CONSENTS" and in the Cookie Policy.Your consent is voluntary and is valid for 12 months. You may withdraw it at any time or renew it in the Cookie settings on the home page. Withdrawal of your consent does not affect the lawfulness of processing performed before the withdrawal.
How to enable the Vertical banner in Allegro Ads
A Vertical banner is a type of Display ad. It consists of a graphic showcasing your product, brand, or offer category. It allows buyers to explore your offer, for instance, on the purchase thank you page.
To create a Vertical banner:
- Go to Allegro Ads dashboard.
- Click [add campaign].
- Go to the Display ad section and click [create].
- Name the campaign and the ad group — the names will be visible only for you.
- Go to the Add and customize ads in an ad group section and select Vertical banner.
- Complete all the fields:
- ad name ― visible only for you
- where the ad should lead ― provide the link to your offers
- banners — add two banners prepared previously according to our guidelines
- categories — select up to 20 categories. We will target your ad based on these. Buyers who previously browsed these categories will see your Vertical banner.
- Select locations for your ad. You can check:
- Search results — left-hand column
- Thank you page.
Determine your daily budget, the CPM rate, and dates of display. You can also provide the total budget.
Click [create campaign] to submit it to us for review. If your campaign complies with the publication rules, we will publish it on Allegro. You will see the status Active.
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