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By using cookies and related technologies (e.g. pixels, SDK), as well as by processing your personal data (including unique identifiers, browser data), we can better adapt the displayed content to your needs.By giving your consent to the storage of information on your terminal equipment, and to the access and processing of data, including in the sphere of profiling as well as market and statistical analysis, you will easily find exactly what you are searching for and what you need on Allegro. The controller of your personal data will be Allegro or, in certain cases, our partners (10 partners), including "IAB Europe Trusted Partners" (2 partners). Information about the purposes of personal data processing by our partners can be found in their privacy policies.
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Different business goals of Display Ads
Do you want to increase your brand awareness on Allegro and boost your sales at the same time? Check how you can do it with the help of Display ads. They are available only on allegro.pl.
Sales campaigns
Anyone who runs an online store wants to reach potential buyers and keep boosting sales. That is why it is important that the customer sees the right offer at the right time.
To reach that goal on Allegro, select Display Ads in Allegro Ads and set the precise reach for a given campaign. This option is available within dynamic template ads. Your ad will be displayed to the most interested customers — those most likely to purchase your product at once.
The reach of display ads is determined based on the offers you decide to advertise. In the case of precise reach, we automatically select the categories most similar to the categories of offers you advertise. Thanks to that, we will first display the ad to all the customers looking for a specific product — which can increase your chances of sales.
If you want to target your actions even more precisely, choose the categories where we should display your ads. This way, you can focus only on the categories that are relevant to the offers you advertise. The option to choose a category is available for banner ads and flexible banners.
Image campaigns
Customers may be more likely to purchase a product if they know or recognize the brand. That is why it is worth building brand awareness if you want your group of potential buyers to keep expanding. If you want to enhance your company's image on Allegro with the help of Display Ads, select the extended reach in the dynamic template ad.
In the case of extended reach, we will also display your ad in more general categories, other than the ones your advertised products belong to. That means your ad will be displayed to customers who have already decided to purchase a product and those still looking for one.
If customers see your ad regularly, they will remember the brand logo of the products you offer. Thanks to that, they will be more eager to choose your store when shopping next time. An image campaign is a long-term process that can have a positive impact on your business.
Download the keyword report for your display ad to check its exact reach.
In the case of banner ads or flexible banners, you can choose any category you want us to display your ad in. Thanks to this, your ad will, for example, show up in categories that are not directly linked to your product.
How you can use Display Ads in your business
It all depends on your goals. You can set all your Display Ads campaigns to have a precise reach — to maximize your sales on Allegro. However, select the extended reach if you want to increase the awareness of your brand or the brand whose products you sell. If you decide to select the extended reach, you will achieve two goals — you will benefit from the precise reach extended by additional categories.
Display ads are also displayed based on keywords. That is why, apart from setting the proper ad reach, you should also select the relevant keywords and negative keywords. Test, analyze, and make informed decisions about your campaigns.
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