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Allegro Ads: we predict conversion more accurately to adjust rates in campaigns
We have developed new AI models to bid on ad spaces more efficiently and increase your profits. We now manage the budget you allocate for ads even better. Learn more.
What we have changed
We have updated the AI models we use in campaigns:
- with dynamic CPC
- in Ads Express.
What dynamic CPC is
Dynamic CPC is an automatic rate setting strategy that you can enable in your Allegro Ads campaigns. If you use it, you only need to define the total budget and campaign rules, instead of manually changing rates for each offer. The algorithm adjusts the cost per click to the chance of a sale in real time. Thanks to this, it increases the rate only where the probability of a purchase from the ad is highest. Learn more.
What you can do now
If you use this type of campaign — you do not need to do anything to apply the new algorithms. We updated them automatically, so you are already using the improved version.
If you do not have campaigns that use dynamic CPC yet — this is a good time to try them out. You can set up a campaign once, and the algorithm will monitor the situation on an ongoing basis and adjust rates. See how it works.
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