We care about your privacy
By using cookies and related technologies (e.g. pixels, SDK), as well as by processing your personal data (including unique identifiers, browser data), we can better adapt the displayed content to your needs.By giving your consent to the storage of information on your terminal equipment, and to the access and processing of data, including in the sphere of profiling as well as market and statistical analysis, you will easily find exactly what you are searching for and what you need on Allegro. The controller of your personal data will be Allegro or, in certain cases, our partners (10 partners), including "IAB Europe Trusted Partners" (2 partners). Information about the purposes of personal data processing by our partners can be found in their privacy policies.
We and our partners may process personal data for the following purposes:
Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development. Ensure security, prevent and detect fraud, and fix errors. Deliver and present advertising and content. Save and communicate privacy choices. Match and combine data from other data sources. Link different devices. Identify devices based on information transmitted automatically.
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What Ads Express is and how to use it
Ads Express allows you to quickly launch Sponsored Offers campaigns. It is a good way to start advertising on Allegro.
If you want to use ads to grow your sales on Allegro, you can use our simple tool to create campaigns. With Ads Express, you can:
- advertise your best offers — let our mechanism select them for you, or choose the ones you want to promote yourself
- advertise not only on Allegro but also in Google Ads
- pay only for a click on the ad — you only set up a daily budget, which is the maximum daily amount you want to spend on advertising
- use statistics to monitor the effects your ads bring.
How to use Ads Express
- Open the Allegro Ads Express tab.
Choose one of the options:
- Automatic offer selection — the tool will automatically select offers with the best chance of selling
- Manual offer selection — if you want to decide for yourself which offers we should advertise.
Enter your daily budget — Ads Express can use this amount for advertising your offers every day.
- Click [advertise]. Done!
Automatic AI-based ad optimization
In Ads Express, we use a smart way of managing rates per click based on AI . This mechanism not only ensures that your ads are frequently displayed, but also adjusts the rates for a click depending on their chance for a sale — we assess this for each ad display.
This gives you the opportunity to increase the number of orders gained through the ad without increased ad costs. If the chance for a sale is:
- high — the mechanism will increase the rate and the chance for an ad display
- lower — the mechanism will automatically lower the rate.
The automatic optimization feature requires some time to analyze your ads and deliver the best results. Wait at least 2 weeks before assessing the effects of Ads Express.
The smart rate management system is only available for the Ads Express ads displayed on allegro.pl.
Where you can check your ad's statistics
In the Allegro Ads Express tab, you will find the most important statistics:
- return on investment — an indicator of the ad's effectiveness
- number of impressions and clicks on the ad
- ad cost
- sales value generated by the ad.
In the Allegro Ads dashboard, you can find more information — for example, the detailed statistics of each offer and the overview of sold Allegro Ads products. You can also create sponsored offers ads on your own — for example, tailor them to the seasonality of sales or create a campaign for a select product category.
How to disable Ads Express
- Open the Allegro Ads Express tab.
- Click [disable advertisment] next to the ad you want to disable.
If you use a bonus for an Allegro Ads ad, you can also use it on the Ads Express ad. If you want to check the amount of bonus and how much of it you have left, you can do it in the Allegro Ads dashboard, in the Bonuses tab, and at the top of the Allegro Ads dashboard.
If you use up the entire bonus, we will not automatically suspend the ad. The fees for the service depend on the daily budget you set. You can also disable the ad any time.
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