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Allegro Ads: we have changed the minimum rates for clicking Sponsored Offers and displaying display ads on allegro.pl
As announced, on October 15, we started increasing the minimum cost per click rate for Allegro Ads Sponsored Offers and for displaying display ads on allegro.pl. Once the changes have been implemented, we will display a separate message in the Allegro Ads dashboard.
The change in the minimum rate per click for a Sponsored Offer
We have increased the minimum CPC (cost per click) rates:
| Category | Rate before October 15 | Rate from October 15 |
|---|---|---|
| Supermarket | Rate before October 15 0.40 PLN |
Rate from October 15 0.55 PLN |
| Health | Rate before October 15 0.40 PLN |
Rate from October 15 0.55 PLN |
| Home and Garden | Rate before October 15 0.45 PLN |
Rate from October 15 0.60 PLN |
| Electronics | Rate before October 15 0.40 PLN |
Rate from October 15 0.55 PLN |
| Beauty | Rate before October 15 0.40 PLN |
Rate from October 15 0.45 PLN |
| Automotive | Rate before October 15 0.35 PLN |
Rate from October 15 0.40 PLN |
| Kids | Rate before October 15 0.35 PLN |
Rate from October 15 0.50 PLN |
| Sports and Travel | Rate before October 15 0.40 PLN |
Rate from October 15 0.55 PLN |
| Fashion | Rate before October 15 0.35 PLN |
Rate from October 15 0.50 PLN |
| Business and Services | Rate before October 15 0.40 PLN |
Rate from October 15 0.55 PLN |
The rates for the Collections and Art, Culture and Entertainment, and Real Estate categories remain the same.
What it means for you
- If you hold a business account, from October 15, 2024, you will not set the minimum CPC rate in an ad group on allegro.pl below the rates specified in the table. The change is implemented automatically and requires no action on your side. If your ad groups have minimum CPC rates lower than the new ones, we will update them to the rates listed above.
- If you hold a regular account and have active Allegro Ads campaigns, nothing will change until you edit them. The current minimum CPC rates will be the same after October 15, 2024. If you edit or create a new one after that date, the updated minimum CPC rates will apply.
- If a single ad group contains offers from categories with different rates, we will adjust them to the minimum CPC rate of the most expensive category (like we do now).
Example
On October 15, you list offers in the Electronics and Automotive categories on your business account. Your active group for Sponsored Offers ads on allegro.pl contains ads of both categories. We will increase the minimum CPC for that ad group to 0.55 PLN because the minimum CPC for the Electronics category is 0.55 PLN. To avoid such a situation, create a new ad group only for offers from the Automotive category and delete those offers from the common ad group.
The change in the minimum rates for displaying display ads
From October 15, the minimum rate for 1,000 displays of a display ad (the so-called CPM) will be:
| Display location | Rate before October 15 | Rate from October 15 |
|---|---|---|
| Allegro.pl home page | Rate before October 15 12 PLN |
Rate from October 15 16 PLN |
| The top and bottom of the search results | Rate before October 15 11 PLN |
Rate from October 15 12 PLN |
| Offer page | Rate before October 15 11 PLN |
Rate from October 15 12 PLN |
The rates for display in the search prompt and the left-hand column of the search results remain the same.
What it means for you
- If you hold a business account and the maximum CPM rate in your active ad groups is lower than the new rates, from October 15, 2024, we will increase it to match the new minimum CPM rates. The rates will apply until the end of your ads' duration — unless you change them yourself. Thanks to that, we will display your ad in all the selected display locations.
- If you hold a regular account — nothing will change until you edit ad groups. The current minimum CPM rates will be the same after October 15, 2024. If you edit or create a new campaign after that date, the updated minimum CPM rates will apply.
- If a single ad group contains display locations with different minimum CPM rates, we will adjust the CPM rate of the minimum rate to the most expensive category (as it currently is).
Example
You have a display ad in several display locations:
- allegro.pl home page
- the top and bottom of the search results
- on the offer page
and your maximum CPM is 12 PLN. On October 15, we will increase the CPM to 16 PLN because the minimum CPM for a display ad on the allegro.pl home page is 16 PLN. To avoid that, divide ad groups by display locations.
