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Allegro Ads: we are changing the names of some display locations for Display ads and Video ads
This will allow you to determine where you want the ads to be displayed even more precisely. Learn more.
Display ads: we have changed and separated the names of selected display locations
Until now, we combined some display locations that you selected while creating or editing a Display ad. Now, we have separated them and changed their names.
| Ad type | Previous display location name | New display location name |
|---|---|---|
| Dynamic template ad | Previous display location name - Search results and product page - Left column and the end of the product list |
New display location name - Search results — top - Product page - Search results — left column - Search results — middle and bottomł |
| Banner ad | Previous display location name - Search results and product page |
New display location name - Search results — top - Product page |
| Flexible banner | Previous display location name - Left column and the end of the product list |
New display location name - Search results — left column - Search results — middle and bottom |
In addition, we have replaced the names Brands store ad on the Allegro home page and Showcase on the home page with one name: Home page.
What it means for you
You do not need to do anything regarding this change.
If you specified a display location in your campaign, such as Search results and product page, the system has automatically marked a separate new display location:
- Search results — top
- Product page.
You can edit the campaign to disable one of the locations at any time.
The way of presenting statistics has not changed. We have been showing separate data for each display location for some time already.
Video ads: we have changed the names of selected display locations in the Statistics tab
| Previous display locations name | New display locations name |
|---|---|
| - Search results on the page | New display locations name - Search results — middle and bottom |
| - Video ad – search results | New display locations name - List of offer and product reviews - End of the search result list |
| - Left column on the product list | New display locations name - Search results — left column |
What it means for you
These changes will not affect your ongoing campaigns.
Learn how to enable a Dynamic template ad , Flexible banner, or a Video ad in Allegro Ads.
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