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3 steps to start your advertising campaign on Allegro
Do you consider advertising your offers but do not know whether you can manage advertising campaigns? Check how easy it is!
The e-commerce market keeps growing month by month. More and more companies and entrepreneurs look for customers and share their products online. Do you want customers to get interested in your offers? Advertise your products on Allegro with Allegro Ads.
Why it is worth advertising with Allegro Ads
If you do not use any feature options, your offer may not be displayed on the first pages of search results. It may especially happen if the competition for a particular assortment is high. Thanks to Allegro Ads, your offers are displayed to buyers more often and in more visible locations, which increases the chances of buyers purchasing your products.
Where we will display your offer
If you use the Allegro Ads Sponsored offers, your offer can be displayed in up to 5 additional places:
- at the top of search results
- among search results (for example, among promoted offers)
- in the left-hand column of the search results
- on the competitive offers' pages
- in the Google search network.
What the advertising fees are
- You decide how much you want to spend per day on advertising your offers and set the maximum cost per click on your ad (the so-called CPC).
- You pay only for clicks on your ad.
- You can check the costs, disable particular advertisements, or change the amount you spend daily on advertising (the daily budget) anytime.
How to create an ad campaign
You can do it in 3 simple steps:
Step 1: Select offers to advertise. Step 2: Set the display locations. Step 3: Set the budget.
It will take you up to several minutes. Read the information below.
Step 1. Select offers to advertise with Allegro Ads.
To start, go to the Allegro Ads Dashboard. Sign in with your Allegro business account details, select the marketplace where you want to display your ad and click [create campaign].
Select the campaign type — for example, Sponsored offers.
You can decide what offers you want to advertise using several options. You have access to all the offers from the selected business account. Read the detailed instructions in this article.
Consider product categories when you select offers
For example, if you want to advertise coffee grinders, create a Coffee accessories advertising campaign — it will be your first ad group. You can select the offers with coffee grinders yourself or automatically advertise those that meet specific criteria — for example, the product price is lower than 100 PLN. You decide which option to use.
Step 2. Decide where we will display your offers.
The ads you create with Allegro Ads are displayed in Allegro's best locations. In the second step of creating campaigns, you decide where the offers will be visible. You can select locations like the list of offers, offer page, or left-hand column on the list of offers.
In addition to advertising on Allegro, you can concurrently display your ads outside the platform. If you want your offers to be visible in the Google search engine, select Google Ads as your display location.
You can use all the display locations at the beginning. After a week, check in the Statistics tab what effects each location brings. That way, you will learn which display locations are most effective for selected campaigns. Allow some time for the search engine to learn your ads. Wait a bit longer before implementing any changes in your Google Ads campaigns.
Step 3. Set your advertising budget.
The cost of Sponsored offers is calculated as CPC (you pay for clicks on your ad, not the impressions). Enter the amount you want to allocate as the daily budget and the maximum cost per click. The maximum cost is the highest amount you can pay for each click on your ad. Usually, the actual cost per click is lower than the maximum CPC — you can check it in the Statistics tab.
If you do not know what amounts to enter, use the hints we display under the fields. You can also set the display dates — the starting date and the date the campaign will automatically end.
Done! Your campaign will activate automatically.
How to check whether the ad is active
In the Campaigns tab, you will see the campaign status — On, and the On/Off switch will be orange.
Check the Statistics tab regularly to see the effects of the campaign. Part of the data will appear almost instantly — for the rest, for example, units sold or sales value, you have to wait until the next day. You will also see the basic data in the Campaigns tab.
You can change the budget and end your campaign at any time. However, it is worth waiting at least several days from the start of the campaign, especially if you enable your ad in Google Ads — it needs more time to start working. Thanks to that, you will gather more information in the Statistics and implement possible changes based on that data.
