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Campaigns & Programs on Allegro
On Allegro, you can feature your offers with, for example, special badges and promotions in seasonal or recurring campaigns. In the Campaigns & Programs tab, you will find all the campaigns that you can currently take advantage of. This is where you will select offers for promotion and conveniently manage your participation in campaigns and programs.
Click the desired tab and see which campaigns you can participate in, when they are held, and how to apply for them step by step.
Our campaigns — recurring and seasonal, as well as those carrying special offer badges — are usually launched on all markets where you can sell on Allegro. However, the rules of a particular campaign may differ depending on the market.
Select the market on which you want to promote your offers and read the campaign rules available for that market.
Popular seasonal campaigns on allegro.pl
The campaigns below are launched as part of consecutive editions — on specific days of each year or each month. The detailed rules for each edition are always posted in Updates — on the day on which we start accepting applications for a particular edition.
Every month, during Allegro Days we promote discounted offers. Each edition runs for several days, and you can submit your offers on multiple markets about 2 weeks earlier. Learn more.
Other campaigns and badges
AlleDiscount
AlleDiscount is a recurring program that will help you offer your buyers attractive discounts without losing profit. This applies only to selected products — we publish their list for each edition.
How does it work? You submit selected products for the program, and we automatically reduce their prices in your offers. From the buyer, you get a payment as per the reduced price, and from us — an adjustment which will reach your price before the automatic reduction. In this way, you get:
- more attractive prices in your offers — at no additional cost and without losing profit
- a higher position in the search results — when buyers sort by price with lowest first
- higher sales — buyers often select a particular offer due to its lower price
- higher chances that your offers will get a special badge, such as the Best Price Guarantee or Great Price.
We may also additionally launch the program during occasional campaigns, such as Allegro Days, Black Weeks, or Smart! Week. The details of these special editions will be posted in Updates.
The Deal badge
Deal is a permanent badge available in offers with reduced prices. You do not have to apply for this — we automatically grant it to offers in which you have reduced the price by at least 5%.
In these offers, the buyer will see the percentage by which the price has been reduced. We calculate it in reference to the lowest price in this offer over the past 30 days. This price will also be displayed as crossed out next to the reduction percentage.
Popular seasonal campaigns on allegro.cz
The campaigns below are launched as part of consecutive editions — on specific days of each year or each month. The detailed rules for each edition are always posted in Updates — on the day on which we start accepting applications for a particular edition.
Every month, during Allegro Days we promote discounted offers. Each edition runs for several days, and you can submit your offers on multiple markets about 2 weeks earlier. Learn more.
Other campaigns and badges
AlleDiscount
AlleDiscount is a recurring program that will help you offer your buyers attractive discounts without losing profit. This applies only to selected products — we publish their list for each edition.
How does it work? You submit selected products for the program, and we automatically reduce their prices in your offers. From the buyer, you get a payment as per the reduced price, and from us — an adjustment which will reach your price before the automatic reduction. In this way, you get:
- more attractive prices in your offers — at no additional cost and without losing profit
- a higher position in the search results — when buyers sort by price with lowest first
- higher sales — buyers often select a particular offer due to its lower price
- higher chances that your offers will get a special badge, such as the Best Price Guarantee.
We may also additionally launch the program during occasional campaigns, such as Allegro Days, Black Weeks, or Smart! Week. The details of these special editions will be posted in Updates.
The Deal badge
Deal is a permanent badge available in offers with reduced prices. You do not have to apply for this — we automatically grant it to offers in which you have reduced the price by at least 5%.
In these offers, the buyer will see the percentage by which the price has been reduced. We calculate it in reference to the lowest price in this offer over the past 30 days. This price will also be displayed as crossed out next to the reduction percentage.
Popular seasonal campaigns on allegro.sk
The campaigns below are launched as part of consecutive editions — on specific days of each year or each month. The detailed rules for each edition are always posted in Updates — on the day on which we start accepting applications for a particular edition.
Every month, during Allegro Dni we promote discounted offers. Each edition runs for several days, and you can submit your offers on multiple markets about 2 weeks earlier. Learn more.
Other campaigns and badges
AlleDiscount
AlleDiscount is a recurring program that will help you offer your buyers attractive discounts without losing profit. This applies only to selected products — we publish their list for each edition.
How does it work? You submit selected products for the program, and we automatically reduce their prices in your offers. From the buyer, you get a payment as per the reduced price, and from us — an adjustment which will reach your price before the automatic reduction. In this way, you get:
- more attractive prices in your offers — at no additional cost and without losing profit
- a higher position in the search results — when buyers sort by price with lowest first
- higher sales — buyers often select a particular offer due to its lower price
- higher chances that your offers will get a special badge, such as the Best Price Guarantee.
We may also additionally launch the program during occasional campaigns, such as Allegro Days, Black Weeks, or Smart! Week. The details of these special editions will be posted in Updates.
The Deal badge
Deal is a permanent badge available in offers with reduced prices. You do not have to apply for this — we automatically grant it to offers in which you have reduced the price by at least 5%.
In these offers, the buyer will see the percentage by which the price has been reduced. We calculate it in reference to the lowest price in this offer over the past 30 days. This price will also be displayed as crossed out next to the reduction percentage.
| edition | accepting applications | campaign launch | campaign end |
|---|---|---|---|
| January | accepting applications December 13 | campaign launch December 26 | campaign end January 12 |
| February - allegro.pl | accepting applications January 20 | campaign launch January 31 | campaign end February 9 |
| February - allegro.cz + allegro.sk | accepting applications January 20 | campaign launch February 3 | campaign end February 9 |
| March | accepting applications February 17 | campaign launch March 3 | campaign end March 9 |
| April - allegro.pl | accepting applications March 24 | campaign launch April 4 | campaign end April 14 |
| April - allegro.cz + allegro.sk | accepting applications March 24 | campaign launch April 7 | campaign end April 14 |
| June | accepting applications May 26 | campaign launch June 9 | campaign end June 15 |
| July | accepting applications June 23 | campaign launch July 7 | campaign end July 13 |
| August | accepting applications July 21 | campaign launch August 4 | campaign end August 11 |
| September | accepting applications August 25 | campaign launch September 8 | campaign end September 14 |
| edition | accepting applications | campaign launch | campaign end |
|---|---|---|---|
| 10/07 | accepting applications July 8 | campaign launch July 10 | campaign end July 17 |
| 17/07 | accepting applications July 15 | campaign launch July 17 | campaign end July 24 |
| 24/07 | accepting applications July 22 | campaign launch July 24 | campaign end July 31 |
| 31/07 | accepting applications July 29 | campaign launch July 31 | campaign end August 7 |
| 07/08 | accepting applications August 5 | campaign launch August 7 | campaign end August 14 |
| 14/08 | accepting applications August 12 | campaign launch August 14 | campaign end August 21 |
| 21/08 | accepting applications August 19 | campaign launch August 21 | campaign end August 28 |
We indicate the available ways to submit your offers in the Terms & Conditions of the relevant campaign or program. It is easiest to do via the Campaigns & Programs tab — take a look at the instructions below.
- Go to the Campaigns & Programs tab.
- Select the badges or campaign you want to submit your offers to.
- Select the offers you want to submit. We will tell you which of them meet the criteria of the selected badge or campaign.
- If required for the selected campaign, complete the additional information, for example the promotional price or the limit of products per buyer.
- Click [submit offers]. We will confirm your application by email.
Offers for most campaigns can also be submitted via API.
When you are submitting the offer for a campaign or program, you can provide a reduced price for it that applies to a specific campaign. This will not change the standard, base price. With this option, you can set different prices for one offer, depending on the promotional campaigns to which it has been submitted.
You can decide it all in the Campaigns & Programs tab. See how to edit the set offer price for a particular campaign.
- Go to the list of offers that you have submitted to campaigns or programs.
- Find the offer for which you want to change the price.
- Click the three vertical dots next to that offer.
- Click [change the price].
- Enter the new price for the relevant program or campaign.
- Click [save].
You can manage offers submitted to a campaign in the Campaigns and Programs tab using the Manage Participation section. Depending on the rules of a particular campaign or program, you can opt out of the campaign there, as well as change the price of the offer.
- Open the list of offers submitted to campaigns or programs.
- Find the offer for which you want to resign from the promotion.
- Click on the three-dot icon next to this offer.
- Click [resign].
- Confirm the resignation ― to do so, click [resign] again.
You can resign from all of the campaigns for free.
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