We care about your privacy
By using cookies and related technologies (e.g. pixels, SDK), as well as by processing your personal data (including unique identifiers, browser data), we can better adapt the displayed content to your needs.By giving your consent to the storage of information on your terminal equipment, and to the access and processing of data, including in the sphere of profiling as well as market and statistical analysis, you will easily find exactly what you are searching for and what you need on Allegro. The controller of your personal data will be Allegro or, in certain cases, our partners (10 partners), including "IAB Europe Trusted Partners" (2 partners). Information about the purposes of personal data processing by our partners can be found in their privacy policies.
Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development
. Ensure security, prevent and detect fraud, and fix errors
. Deliver and present advertising and content. Save and communicate privacy choices. Match and combine data from other data sources. Link different devices. Identify devices based on information transmitted automatically.
Your personal data are also processed to make it easier for you to use our web pagesThe purposes of processing are described in detail in the settings under "CHANGE MY CONSENTS" and in the Cookie Policy.Your consent is voluntary and is valid for 12 months. You may withdraw it at any time or renew it in the Cookie settings on the home page. Withdrawal of your consent does not affect the lawfulness of processing performed before the withdrawal.
With this option, you can select the marketplace — Poland (allegro.pl), Czechia (allegro.cz), Slovakia (allegro.sk) or Hungary (allegro.hu). With that, you can read articles about rules applicable to a foreign marketplace in your default language. If you want to browse articles in a different language, click here.
What the unit price is and how it works
You can find the price converted to a corresponding unit of measure in select categories.
In select categories, we display the price converted to an appropriate unit of measure (for example, liter, kilogram, or meter) on the offer list, product list, and product page. You can find it under the product price.
What the unit price is
Price per unit, or unit price, is the price of a single product or service, the quantity or number of which is expressed in units of measurement. The unit price is the final price that includes VAT and all other taxes.
According to article 4 of the act on the information about prices of goods and services (available in Polish), at a retail venue, the price per unit of goods (services) should be visible to the customer and allow them to easily compare prices.
How it works
- We display the unit price on the offer list, product list, and product page in select categories.
- We calculate the price per unit automatically in categories where parameters related to units of measurement and quantity of products are mandatory. You do not need to take any action!
- If you do not complete parameters related to the units of measurement and quantity of the product in categories where we do not require it — we will not display the unit price.
- We will only display the unit price in offers in the Buy now format.
- In select categories, you will see the following sorting option on offer lists: unit price: low to high
- In product sets that consist of several units of a single product, we calculate the unit price based on the number of units in the set. If you sell such sets, provide in your offer parameters — such as weight, capacity, or length — for one product unit. It will allow us to display the correct unit price in your offers.
- We do not display the unit price in product sets composed of different products.
What you can gain
Your offers will be even more attractive to customers.
You can also complete parameters related to units of measurement and quantity of product in categories where we do not require that. If you do that, customers will see the unit price in your offers, on the search list, and product page.
The unit price attracts customers because:
- it makes it easy to compare product prices
- it allows them to decide on the purchase faster.
Frequently asked questions
We display the unit price on the offer list, product list, and product page in select categories. You can also see the unit price on the list of your offer in the My Assortment tab.