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With this option, you can select the marketplace — Poland (allegro.pl), Czechia (allegro.cz), Slovakia (allegro.sk) or Hungary (allegro.hu). With that, you can read articles about rules applicable to a foreign marketplace in your default language. If you want to browse articles in a different language, click here.
What Allegro Analytics is and how it works
You will be able to see Allegro sales statistics thanks to the Subscriptions that give you access Allegro Analytics. As a part of the Professional or Expert Subscription plans, you can check more sales statistics.
When you buy one of the Subscription plans, you gain access to Allegro Analytics with no additional fees. This tool may answer the most important questions about your sales. With the reports, you can select assortment, set the prices, study your competition, and stay updated on your sales results.
You can gain access to some or all available data in Allegro Analytics, depending on your chosen Allegro Subscription plan:
Basic Subscription:
- for 1 Allegro account
- access to the data on your sales results
- data range: up to 6 months.
Professional Subscription:
- for up to 10 Allegro accounts
- access to full data — about your sales, as well as the market and your competitors
- data range: up to 18 months.
Expert Subscription:
- for up to 50 Allegro accounts
- access to full data — about your sales, as well as the market and your competitors
- data range: up to 36 months.
What information you can find in Allegro Analytics
In Allegro Analytics, you can check sales statistics — for each marketplace you sell in. To see data for a specific country, select it at the top of the page.
Regardless of the marketplace you select, in the tool you can find:
Summary — in this report, you can find a basic summary for your sales in a given period.
Assortment — this report will help you:
- adjust your assortment using sales reports filtered by: offers, categories, brands, parameters, and words in the offer title
- see how assortment on Allegro changes over time and what offers were available on a particular day
- check the top 1,000 offers and top 1,000 products on Allegro.
Prices — this report will help you:
- check sales results for specific price levels
- track the offer price history.
Offer attributes — this report will help you:
- see how different promotion options and settings translate into sales results
- check the most popular delivery options at your store and across Allegro.
Trends in time — this report will help you:
- analyze your sales over time
- check your sales seasonality and the best days and times for sales.
Comparison with competition — this report will help you:
- compare trends in sales and prices in the selected range on your account and across Allegro
- check your position in the category ranking and how many competitors you have.
Factors influencing the selection of a Top offer — this report will help you understand how your offers are compared with the Top offers of given products.
Allegro Analytics for multiple Allegro accounts
If you sell on several Allegro accounts, you can grant them access to Allegro Analytics. You can do it in the Authorized users tab. Depending on your Subscription plan, you can grant access to Allegro Analytics to up to:
- 1 account — if you have the Basic Subscription plan
- 10 accounts — if you have the Professional Subscription plan
- 50 accounts — if you have the Expert Subscription plan.
How to grant access to Allegro Analytics to your other accounts
You can grant access to Allegro Analytics to accounts which have or have not been granted the access before. Check how to do it for both cases below:
For accounts without prior access
- Go to the Authorized Users tab.
- In the upper right corner, click [add user].
If you grant access for the first time to the person who:
has an Allegro account:
- click [grant permissions]
- enter and confirm the username and email address of the account you want to grant access to.
does not have an Allegro account
- click [Invite to create an account]
- enter and confirm the email address of the person you want to grant access to.
Give each authorized user a custom name to easily tell them apart on the authorized users list. Only you can access the list.
- Choose the permissions group you want to grant the user — in the first column select Allegro Analytics, and then Preview.
- Click [grant permissions].
For accounts with prior access, but without the access to Allegro Analytics
- In the Authorized Users tab, click [edit] next to a selected user.
- Choose the permissions group you want to grant the user — in the first column select Allegro Analytics, and then Preview.
- Click [save changes].
If you grant a given user access to statistics from multiple accounts, in the summary they will see the sales data for all accounts which granted them the access to Allegro Analytics.
What if you cancel your Subscription
If you cancel your Subscription for the account from which you have authorized other accounts:
- you will not add more authorized users nor edit the authorized users list
- you will still be able to revoke other accounts' access to Allegro Analytics.
