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Keyword manipulation
Manipulation of keywords is a situation when the offer (title, description) uses e.g. brand names, names to increase the popularity of the offer.
Keyword manipulation takes place when a seller uses certain phrases incorrectly (for example, brand names or last names) in order to increase the popularity of their offers.
In the offer description and title, you cannot use keywords to manipulate search results. These practices are unfair towards buyers because it may make it harder for them to find the item they are looking for.
We consider keyword manipulation to be: out-of-context keywords and other ways of introducing names of related items or brands to the description.
Examples of forbidden use of keywords in the offer description
- words not directly related to the sales object in the offer description or title (for example, placing iPhone or Xiaomi in the title of the offer with a Samsung phone)
- a list of popular keywords often used in the search engine but not related to the sales object
- phrases such as: "zapach typu" (scent type), "odzwierciedlenie" (mirroring), "podobne do" (similar to), "w stylu" (in the type of), "lepsze niż" (better than), "nie jak..." (not like…), and alike combined with brand names. Some cases of such usage of brand names may constitute an infringement on manufacturers’ commercial right (for example, phrases like: "Bluzka w stylu Zara" (Zara-type blouse) , "Spodnie lepsze niż Wrangler" (Trousers better than Wrangler)).
