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How to use the Campaign Planner
Enter the name of the product you want to advertise - you will see "queries", or list of phrases that your potential customers type in when searching for items related to your products.
The Campaign planner lets you check what buyers type into the Allegro search engine - you will be able to see the exact words and phrases. This will allow you to match the titles of your offers to buyers' queries and prepare an effective advertising campaign. You can use a maximum of 2,000 searches per month. When you reach this limit, we will temporarily block your access to the Campaign Planner. We renew the query limit every first day of the month.
How to get access to the Campaign Planner
You can do it in two ways:
- Your Allegro Ads expenses for the last 3 months should equal at least 3000 PLN. You can check your expenses in the Statistics tab by selecting the right time range. Your access to the Campaign Planner is verified automatically at the beginning of each month.
- You access the Planner as part of the Professional or Expert Subscription.
Where you can find the Campaign Planner
You can launch the campaign planner after logging in to the Allegro Ads panel. Select the Campaign Planner tab in the top menu.
How to use the Campaign Planner
When you launch the Planner, enter the name of the product you want to advertise. You will see a list of words and phrases that buyers type in when searching for products that are similar to your offers.
In the next columns you will find more data:
- Average monthly reach: the average monthly number of searches containing the given phrase and the list of categories that include the phrase in the offer titles
- CPC : the suggested cost per click for the given phrase. The cost may vary depending on the season and on the costs of your competition.
- Competition: it shows how many advertisers want to advertise for the given phrase. It is calculated based on the number of offers from other sellers who have the chance to advertise for the given phrase.
You can also check which categories on Allegro have a potential for the given phrase in the titles of the offers assigned to them.
Do you want to know when to invest in Allegro Ads? Check the annual trend for the product. To do this, expand the additional pokaż trend roczny (show the annual trend) option. The graph shows how the number of queries for a product increases and decreases over the year. It will help you decide when to invest in Allegro Ads to reach your customers.
The campaign planner is available as part of the Allegro Subscriptions.
