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With this option, you can select the marketplace — Poland (allegro.pl), Czechia (allegro.cz), Slovakia (allegro.sk) or Hungary (allegro.hu). With that, you can read articles about rules applicable to a foreign marketplace in your default language. If you want to browse articles in a different language, click here.
How to advertise your offers with Allegro Ads in the foreign marketplaces
The Allegro Ads service is available in every foreign marketplace where you share your offers. You can take advantage of Sponsored offers within Allegro Ads.
How to advertise your offers with Allegro Ads in the Czech marketplace
On allegro.cz, we enable Allegro Ads in the form of Sponsored offers. The Sponsored offers option is available in:
- the Allegro Ads dashboard
- the Ads Express tab.
How to benefit from Sponsored offers in the Allegro Ads dashboard
- Sign in to the Allegro Ads dashboard.
- To create an advertising campaign in the Czech marketplace — select Czechia — allegro.cz.
What options are available within Allegro Ads on allegro.cz
When creating a Sponsored offers campaign for the Czech marketplace, you can select the following Allegro Ads options:
- advertise all offers — it concerns only the offers that were previously selected for sharing on allegro.cz
- advertise bestsellers — we will automatically select and add to the campaign those of the shared offers that have sold best on allegro.cz so far
- set rules for offers — you set the automatic advertising based on selected filters — for example, all the offers with irons above 1,000 CZK
- select offers manually — you can manually mark the offers you want to advertise on allegro.cz.
How to use Sponsored offers within Ads Express
The Ads Express campaign is an automated offer advertising option. It is used for advertising your best-selling products. The system automatically selects the offers for advertising. Within Allegro Ads Express you can set:
- a daily budget for advertising — the amount you want to invest in Sponsored offers
- the ad's visibility in Google Ads — thanks to which it can reach a greater number of potential buyers.
You will find detailed statistics of the Ads Express campaign in the Allegro Ads Dashboard.
What display locations are available on allegro.cz
On allegro.cz, ads can be displayed:
- in the search results
- on the product page
- in Google Ads — if you select this option when creating or editing the ad group.
For new campaigns, the display location on the product page is always checked by default. For existing campaigns — you can edit them manually.
In what currency we settle the daily/total budget and the maximum cost per click on allegro.cz
On allegro.cz, settlements are handled in CZK. Therefore, the Ads campaign settings are also available in that currency. The minimum cost per click (CPC) for particular categories on allegro.cz is:
- 0.75 CZK for categories: Collections and Art, Culture and Entertainment
- 1 CZK for the category: Fashion
- 1.25 CZK for categories: Automotive, Kids, Sports and Travel
- 1.50 CZK for categories: Electronics, Beauty
- 1.75 CZK for categories: Home and Garden, Health, Supermarket
- 2 CZK for the category: Business and Services.
How we settle the Allegro Ads on allegro.cz
We settle the advertisement costs in CZK. Starting February 26, 2024, we transfer the Allegro Ads service fee to the Allegro bill daily, with a 3-day delay. That means we calculate and update the fee daily and transfer it to your Allegro bill 3 days after the calculation. You can find the information on fees in the Statistics tab of the Allegro Ads dashboard.
What about advertising in other marketplaces
Within the Allegro Ads Dashboard, you can advertise offers you share in each of the marketplaces: Polish, Czech, or Slovak.
How to advertise your offers with Allegro Ads in the Slovak marketplace
On allegro.sk, we enable Allegro Ads in the form of Sponsored offers. The Sponsored offers option is available in:
- the Allegro Ads dashboard
- the Ads Express tab.
How Sponsored offers work on allegro.sk
It is simple: The ad is displayed to the buyer, triggered by the search phrases they type in the Allegro search bar. Select offers to advertise, set their display locations, choose how much you want to invest in advertising, and we will take care of the rest. Your offers will be displayed in different locations. Thanks to that, new buyers will reach them faster.
In Sponsored Offers, you pay for the result — the buyers' clicks on your ad. When you create a new ad group, you decide how much you want to pay for one click (the so-called max. CPC) and set the daily budget to invest in advertising. In the Allegro Ads dashboard, you have access to all the statistics. They will show you how each of your ads performs. Learn more about the statistics.
When creating a Sponsored offers campaign for allegro.sk in the Allegro Ads dashboard, you can select what, how, and when to advertise. You can decide to:
- advertise all offers — it concerns only the offers that were previously selected for sharing on allegro.sk
- advertise bestsellers — we will automatically select and add to the campaign those of the shared offers that have sold best on allegro.sk so far
- set rules for offers — you set the automatic advertising based on selected filters — for example, of all the offers with irons above 150 PLN
- select offers manually — you can manually mark the offers you want to advertise on allegro.sk.
How to use Sponsored Offers in Ads Express
The Ads Express campaign is an automated offer advertising option. It is used for advertising your best-selling products. The system automatically selects the offers for you. Within Allegro Ads Express, you can set:
- a daily budget for advertising — the amount you want to invest in Sponsored offers
- the ad's visibility in Google Ads — thanks to which it can reach a greater number of potential buyers.
Where the ad will be displayed
In the Slovak marketplace, Allegro Ads will be displayed:
- in the search results on allegro.sk
- on the offer page
- in Google Ads — if you select this option when creating or editing the ad group.
In what currency we settle the daily/total budget and the maximum cost per click on allegro.sk
On allegro.sk, settlements are handled in EUR. Therefore, the Ads campaign settings are also available in that currency. The minimum cost per click (CPC) for particular categories on allegro.sk is:
- 0.03 EUR for categories: Collections and Art, Culture and Entertainment
- 0.04 EUR for the category: Fashion
- 0.05 EUR for categories: Automotive, Kids, Sports and Travel
- 0.06 EUR for categories: Electronics, Beauty
- 0.07 EUR for categories: Home and Garden, Health, Supermarket.
How we settle the Allegro Ads on allegro.sk
We settle the advertisement costs in EUR. We transfer the Allegro Ads service fees to your Allegro bill daily, with a 3-day delay. That means we calculate and update the amount due daily and transfer it to your Allegro bill 3 days after the calculation. You can find the information about the fees in the Statistics tab of the Allegro Ads dashboard.
