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How a daily budget works in Allegro Ads
A daily budget in Allegro Ads is the amount of daily expenditure on advertising of selected offers.
While creating a campaign in Allegro Ads, you need to define a daily budget ― a total amount you are willing to spend on the advertising of selected offers.
Below, you will learn:
- what a daily budget is
- why your spendings may vary on different days
- what the maximum spending difference is.
The daily budget
A daily budget is the daily amount for advertising that you set for each ad group you create. You can set the daily budget in the Ads dashboard while creating and editing an ad group. Your spendings in one 7-day cycle ― counted from Monday till Sunday ― will never exceed the daily budget multiplied by the number of days remaining to the end of week.
The budget is transferable and flexible.
Transferable means that if one day there is less interest in your assortment, the budget that is left will be used in the next seven days — when the interest increases. That mechanism makes sure your planned budget is fully used.
The budget is also flexible, which means that on days with more interest in your products, it can reach a maximum of 130% daily. However, every week, your flexible budget will not exceed the amount of your daily budget multiplied by the number of days in a week.
How the daily budget works
It does not mean that you will spend exactly the same amount for advertising every day. The user activity on Allegro differs from day to day ― sometimes, there are numerous potential buyers, and on other days there are fewer of them. Thanks to transferring a part of the budget from days with lower activity, we can fully utilize the advertising potential on days with higher number of search queries.
It means that your budget will be used more efficiently. Usually, the fluctuations are not significant ― a maximum difference between determined daily budget and factual spendings is 30%. This upper limit may be reached only in the case of very strong activity of potential buyers. With this solution, your sponsored offers will be displayed more frequently when the activity on Allegro is higher.
