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From today, you can use Allegro Ads only on a business account
If you have a regular account, you cannot use that service anymore. You will keep access to your current campaigns for some time — learn more.
If you have a regular account, starting today, you will not launch new Allegro Ads campaigns or edit the ongoing ones. We have also disabled ongoing advertising campaigns on regular accounts.
You can sign in to the Allegro Ads Dashboard until April 30. It allows you to:
- access your campaign statistics
- download the data
- view the current campaigns.
After April 30, you will lose access to the dashboard, but you will be able to retrieve the data of your campaigns until December 31, 2026. To do that, contact us through the form. We will send you the data by email.
We will send you the data on Sponsored offers and Display ads campaigns run on your account between January 2023 and March 2025. You will get them in an XLS file.
In the file, you will find the accumulated statistics of specific campaigns for each month. They will contain:
- campaign name
- clicks
- views
- click-through rate (CTR)
- average CPC (cost per click in a Sponsored offer)
- average CPM (cost per 1,000 impressions of a Display ad)
- cost for an Allegro Ads ad
- ROAS — return on investment
- interest
- units sold (provided in numbers, without distinguishing particular products)
- sales value
- supported sales (only for Display ads).
What you can do now
- If you are an entrepreneur and want to advertise with Allegro Ads — register a business account.
- If you want to sell on a regular account — you may move your sales to Allegro Lokalnie and use offer promotion options available there.
Check how selling on Allegro Lokalnie differs from selling on Allegro.
