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With this option, you can select the marketplace — Poland (allegro.pl), Czechia (allegro.cz), Slovakia (allegro.sk) or Hungary (allegro.hu). With that, you can read articles about rules applicable to a foreign marketplace in your default language. If you want to browse articles in a different language, click here.
Banners on the product page and list of offers
If you sell on Allegro and have the Subscription, you can display a banner with your image above the offer list.
If you have the Subscription, you can add your own company banners and banners over the list of offers. Banners are graphics that encourage customers to shop and redirect them to the right places in your Store.
You can add:
- a company banner we will display in the See section on the product page
- several advertising banners we will display above your list of offers.
Banners are available within the Subscription.
Company banner
Company banner is a graphic we display in the See section on the product page. It may help to make your business stand out from the competition and present it to buyers. You can use this option if you have a Professional or Expert Subscription.
You can add only one banner for each language available in a given marketplace. We will display it in all your offers. When the buyer clicks your banner in the See section, we will redirect them to your list of offers.
How to add a company banner
- Go to the Company banner tab.
- Select the marketplace in which you want to display the banner.
- Click [add] and attach the graphic — follow the guidelines.
- Click [save].
If you want to remove a banner that you added earlier, you can do it in the same tab.
How to prepare an effective company banner
A well-prepared company banner may include:
- the logo of your business
- a slogan — max. 1 line of text, ideally smaller than the logo
- graphic elements in your company colors
- uniform background (preferably in a single color, gradient, or subtle pattern — it should not attract attention more than the content of the banner)
- single graphics or photos — necessarily in good quality.
Avoid:
- additional texts (apart from the slogan)
- boxes imitating buttons
- promoting specific products
- low-quality graphics
- graphics that do not match the format and are distorted — for example, if a square graphic is stretched to fill a rectangular banner area.
Technical requirements
- You can present only one banner for each language available in a given marketplace
- File format: JPG, PNG, GIF (no animation)
- Required size: 408 x 75 px
- Clearspace for texts and logos: 10 px
- Maximum file size: 40 KB
- Text on the banner: you can add maximally 1 line of text
Banners on the list of offers
You can add up to 5 banners that will change every few seconds. Banners are a powerful tool to build your brand. You can add up to 5 banners for each marketplace. We will display them over the list of offers. Buyers will see them at the top of the page, when they click All seller's items.
Make sure that the images are related to the items that will be displayed after clicking the banner. Do not put your contact details on your banners and do not promote shopping outside Allegro. Banners can lead either to a single offer or to a list of offers.
How to add banners
- Go to the Banners on the offer list tab.
- Select the marketplace in which you want to add banners.
- Click [add a banner] and attach the graphic.
- Enter the text to be displayed and add a link.
- Click [add].
How to prepare an effective banner
A well-prepared company banner should include:
- the logo of your company
- a short slogan
- graphic elements in your company colors.
Avoid:
- additional texts (apart from the slogan)
- boxes that imitate buttons
- promoting specific products
- low-quality graphics
- graphics that do not match the format and are distorted — for example, if a square graphic is stretched to fill a rectangular banner area.
Technical requirements
- You can add up to 5 images – they will alternate every 3 seconds
- Image format: JPG and PNG
- Size: 980 x 180 px
- Maximum file size: 150 KB
- Title of the slide: up to 25 characters long
- Link under the allegro.pl domain.
