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See the rules regarding images, thumbnails, and offer descriptions that will start to apply on April 14, 2025.
![icon-exclamation-100x100-transparent](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 100 100"></svg>)
The rules apply to all products listed in Erotica, including products for safer sex (for example, condoms), lubes, erotic gadgets, erotic games, toys, furniture, clothing, and other products that have erotic applications or nature.
The rules for the Erotica category apply together with the general principles of presenting, describing, and listing products outlined in the Allegro Terms & Conditions.
Go to the part you are interested in:
General rules for listing products in the Erotica category
- Present products in a neutral way:
- do not use vulgar language
- do not add images:
- depicting interactions with/between products
- with suggestive poses or close-ups of real or artificial genitalia
- with visible intimate parts, etc.
- You cannot list any products or use descriptions and images that refer to minors.
- List your products in the Erotica category — except for condoms and lubes, which you can list in the Erotica or the Intimate Hygiene category.
- realistic masturbators resembling vagina, buttocks, anus, mouth, teeth, or face
- masturbators that do not look realistic (but may contain realistic elements)
- electric or vibrating erotic toys that resemble or are modeled after male or female sex organs
- erotic toys and gadgets that do not resemble realistic body parts
- realistic erotic toys resembling or modeled after male or female genitals and replicas of other body parts
- sex dolls that represent people over the age of 18
- machines with attached dildos or masturbators
- sex furniture
- BDSM accessories — individual or in sets
- brand-new erotic lingerie, erotic footwear, erotic clothing, and erotic jewelry
- condoms and lubes
- pheromones and aphrodisiacs (including perfumes with pheromones)
- other erotic drugstore products that meet safety requirements (for example, oils, sex toy cleaners, etc.).
- erotic games and literature
- gadgets for bachelor and bachelorette parties
Offer titles and descriptions
Offer titles
- Describe the product using neutral language.
- Make sure that the titles are concise, informative, and accurate.>/li>
- The shorter, the better: mention only the features that are necessary to distinguish your product from others.
- Avoid obscene, potentially offensive language.
- Do not use words that refer to minors, such as girl, boy, teenager, children, toddler, etc.
Offer descriptions
An accurate and truthful offer description increases your chances of making a sale. Make sure that the description contains all the information necessary for the buyer to decide on the purchase. Describe the main product features. Highlight those that make your product stand out. Use neutral, non-offensive language. Do not use words that refer to minors.
Thumbnails
- You can only present the product as a whole on a white background.
- You can only show the product in one shot.
- The product should be presented in a neutral position. You cannot present it in use, in the context of its use, or any other reference that gives it a sexual character.
- Presentation of the product with packaging is allowed only if the packaging does not show the product in use; there are no other prohibited words or visual elements, visible intimate parts, or images of an erotic nature.
- The first image must not show people or their body parts, including hands, unless:
- the product itself is an imitation of a body part or an entire human body
- the product in question is an item of erotic lingerie or clothing — as long as the product is presented without poses of a sexual or erotic nature and without showing intimate parts.
- You cannot present any content that would directly or indirectly refer to persons below the age of 18.
The rules for thumbnails in the Erotica category described above apply together with the general rules outlined in the Allegro Terms & Conditions, such as the following:
![Zdjęcie produktu. Przykład dozwolonej miniaturki produktu w kategorii Erotyka.](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 532 532"></svg>)
- You can show the product packaging only if it meets all the remaining rules that apply to the Erotica category (the requirement for only one shot in the case of packaging applies to the thumbnail used in the offer, not to the images placed on the packaging by the manufacturer). You cannot show the product in more than one shot.
Additional images and graphic materials in offers
- You can present the product on backgrounds of different colors, although we recommend using a white or transparent background for consistency.
- You can show the product in use as long as:
- it is presented as a drawing
- the presentation features no intimate parts
- the presentation of the product is not vulgar and does not violate good morals..
- In the case of erotic lingerie, erotic clothing, and erotic footwear, you can present the product on a model or a mannequin — provided that the presentation does not feature sexual poses or visible intimate parts.
- The product presentation cannot present people or their body parts in erotic or sexual poses.
- You cannot show erotic poses or contexts if they are not directly related to the presentation of the product but are only inspirational.
- You can present the product together with the packaging — however, if it features depictions of intimate parts, they should be covered or blurred.
- You can add icons or graphic elements that inform about product features (for example, that it vibrates or is waterproof).
- You cannot use watermarks
Selecting the appropriate category, parameters, and keywords
Selecting the appropriate product category
The product should be sold precisely in the category intended for it. If you cannot find the appropriate category for the product you want to list:
- check whether it is listed on the list of forbidden products
- contact us — we will help you find the appropriate category.
Parameters and keywords
Thanks to parameters and keywords, customers can find what they are looking for. Parameters describe the product's unique features. The more parameters you complete in an offer, the more information you provide buyers about your product.
Use keywords that help buyers find the product they seek while being consistent with social norms and good morals.
Do not use words that are vulgar or derogatory.
Do not use words that refer to minors, such as young, girl, boy, child, teenager, children, toddler, etc.
Do not use keywords that are not directly related to the category (for example, car workshop).
Do not put keywords that are not a real value of a given parameter (for example, Valentine's Day or Women's Day in the Manufacturer parameter
