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By using cookies and related technologies (e.g. pixels, SDK), as well as by processing your personal data (including unique identifiers, browser data), we can better adapt the displayed content to your needs.By giving your consent to the storage of information on your terminal equipment, and to the access and processing of data, including in the sphere of profiling as well as market and statistical analysis, you will easily find exactly what you are searching for and what you need on Allegro. The controller of your personal data will be Allegro or, in certain cases, our partners (10 partners), including "IAB Europe Trusted Partners" (2 partners). Information about the purposes of personal data processing by our partners can be found in their privacy policies.
We and our partners may process personal data for the following purposes:
Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development. Ensure security, prevent and detect fraud, and fix errors. Deliver and present advertising and content. Save and communicate privacy choices. Match and combine data from other data sources. Link different devices. Identify devices based on information transmitted automatically.
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With this option, you can select the marketplace — Poland (allegro.pl), Czechia (allegro.cz), Slovakia (allegro.sk) or Hungary (allegro.hu). With that, you can read articles about rules applicable to a foreign marketplace in your default language. If you want to browse articles in a different language, click here.
Your Store — what is it and how to use it
Your Store is a new way of presenting offers. Only sellers who use the Allegro Subscription have access to the Store tab.
The Store tab is available only to sellers who have an active Allegro Subscription. The tab is not available on foreign marketplaces.
The layout of Your Store
Your Store is a place where you can present your products in a compelling way, and thus attract even more customers. It is also a place where you can manage the appearance of your Store, and as a result — the image of your business on Allegro.
The Store tab
We show the [sklep] (store) tab next to the [oferty] (offers) and [oceny i komentarze] (ratings and reviews) tabs.
Depending on the features you choose, the visitors to Your Store will see:
- your logo
- background photos
- the [dodaj do ulubionych] (add to favorites) button which they can use to add Your Store to the watchlist
- your banners
- your product series
- your offer tags
- offer carousels — sections which show your products in a few different ways:
- for example, sections with offers matching products from the buyer's cart, Bestsellery (Bestsellers) or Nowości (New) (if we cannot display the first carousel, we display a different one)
- carousels under banners — there, we will display offers thematically linked to the banners
- Allegro Coins offers — if you add Allegro Coins to your offers, we will show them in this section
- offers available with ZERO rates
- offers with a quantity discount
- offer bundles
- all products for up to 10 PLN, 20 PLN, 30 PLN, 50 PLN, 100 PLN (depending on the offered assortment — if we cannot display the first carousel, we display a different one)
- most popular offers in the categories where you list the most offers.
Your Store — available options and management
You can freely customize Your Store to showcase the products you offer in the best possible way and to present the nature and style of your sales. The only element you cannot edit is the [dodaj do ulubionych] (add to favorites) button. Below, you can read about specific features available in Your Store.
Background photo
We can choose the background photo for you — we will select it based on the category in which you list the most offers. You can also add your own photo. You can edit it by clicking [zmień zdjęcie] (change image). When you click the icon with the letter [i] — we will show you some tips regarding the photo, such as the maximum and minimum photo size, file size and format.
Click [podgląd sklepu] (store preview) to see how Your Store is viewed to the buyers.
In the background photo, we will show your logo and some information about you — for example, the recommendation percentage. You can add your login and a short description of your business to the background photo. Photos should be a visual showcase of your activity and your products. That is why they should not include any contact details, advertisements, or promotional content.
Offer carousels
Those are the sections in which we place your offers — but you decide which sections will be displayed in Your Store. When we select the offers, we check parameters like, for example, the date the offer was added or the number of products sold within the offer.
Carousels can present offers according to various criteria, for example: Bestsellery (Bestsellers) — offers which are the most popular in Your Store. The carousels can also show the offers with Allegro Coins, offer bundles, or offers with discounts.
Changes to carousel settings
You can easily make changes to your carousels. Just click [opcje] (options) in a given section, and we will show you a layer where you can select other offers or a banner.
Carousels with offer bundles
To create a section with offer bundles, click [stwórz je] (create). We will redirect you to the Bundles & Discounts tab where you can:
- change the type of promotion: Product set or Quantity discount
- add offers to the promotion
- specify the discount amount.
Carousels with discounts
Click the [stwórz nowy rabat] (create a new discount). Next, in the Bundles & Discounts tab, select the number of units and the discount value.
Hiding selected carousels
If you want, you can hide selected sections any time. All you need to do is click [ukryj] (hide) in a given section.
How to disable the Store
If you want to do it, click [wyłącz sklep] (disable the store). You can find it on Your Store's page — under basic information about your business:
If you change your mind — that is where you can also turn this feature back on.
When you disable the Store, the buyers will only see the [oferty] (offers) and [oceny i komentarze] (ratings and reviews) tabs on your page.
Background photos and banners
Background photo — it is a perfect place to visually showcase your business and the products you offer. In the photos, you can present how the products you sell may be used or arranged. Photos may show certificates, technologies, or graphic elements (for example, arrows), but no additional text is allowed. Exceptions are: brand/manufacturer's logo, color/design markings, numbers, and units.
Banners — they should encourage buyers to shop and redirect them to a specific Product List you define. There, you can include the logo of a brand/manufacturer of the offered products.
Do not include these elements on your banners and your background photo
Banners and the background photo cannot include:
- contact details
- website addresses
- information about products which are not available in your offer on Allegro
- advertisements, promotional and advertising content relating to activities outside Allegro
You can find more information on how to correctly create a product description and other elements of an offer in Appendix 2 to the Allegro Terms & Conditions.
Allegro reserves the right to disable certain features in case you use Your Store in a way which does not comply with the above rules or the Allegro Terms & Conditions.
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