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You can now create a campaign in the Allegro Ads dashboard even faster
We have introduced changes to the Allegro Ads dashboard to make it easier for you to create campaigns. Learn more.
What we have changed
From now on, when you create a campaign in the Allegro Ads dashboard, you have two ad setup options to choose from. They offer a different degree of automation and the number of parameters you can set yourself:
- Ads Express: a convenient option for beginners. It allows you to launch an ad quickly. We automatically suggest the cost-per-click rate and do most of the work for you.
- Advanced Advertisement: a more advanced solution. It allows you to independently manage all parameters of your campaign.
See the key differences between both options
| Function | Ads Express | Advanced Advertisement |
|---|---|---|
| Offers | Ads Express You choose the offers for promotion yourself, or we do it for you. You cannot choose the ad format. You can use Sponsored offers. |
Advanced Advertisement You choose the ad format: Sponsored offers, Display ads, or Video ads. |
| CPC rates and budget | Ads Express You set a daily budget, and the system automatically selects the cost-per-click (CPC) rate. |
Advanced Advertisement You choose the bidding model (like Dynamic CPC) and manually set the average CPC. |
| Display locations | Ads Express The ad automatically appears in all display locations. |
Advanced Advertisement You select them (for example, only on the product page and in search results). |
| Additional options | Ads Express The interactive calculator estimates potential reach and clicks. |
Advanced Advertisement What you set yourself is: the name of the campaign and the ad group, as well as the schedule. |
How to launch an ad
- Go to the Allegro Ads dashboard.
- Click [add campaign].
- Select between: Ads Express and Advanced Advertisement.
- Complete the required information. Done!
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