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What you can find in the Allegro Ads Budget report
The Budget report gives you an insight into the mechanics of your ad spend and helps you scale your profits. You can access it in the Allegro Ads dashboard — next to your campaigns.
What the Budget report is
The Allegro Ads Budget report provides data that will help you optimize your ad spending and have better control over your budget. The report contains a detailed budget consumption chart and change history, which allows you to check whether your limits are restricting your sales.
Click on the folder icon next to each campaign in the Allegro Ads dashboard:
What you can find in the report
- Daily budget consumption chart. In the blue columns (actual daily spend), you can check how your expenses are distributed throughout the week. If they are regularly close to the daily budget or exceed it — it might mean that your current budget limits your sales potential.
- Weekly optimization — it is the key to understanding your offer visibility. It shows the actual limit that was available for the campaign on a given day. This will help you find out if your settings have become a "bottleneck" for your sales.
- Budget change history — clearly shows how your decisions affected the spend rate and ad reach.
How to read the Budget report
Do not abruptly raise your rates on weekends or lower your budget when you see lower traffic. Pay attention to the cycle of spending over the entire week. Our algorithm ensures your money is working when the chance for a sale is highest. If the average weekly ROAS (Return on Ad Spend) meets your expectations, let the algorithm work on its own.
The blue spending bars consistently reach or exceed the daily budget line
This is a sign that your current limits are restricting your ads. It might mean that there is a huge interest in your offers, but ads stop being displayed before the day is over due to exhausted funds — and you lose the potential sales opportunities.
Try raising your limit and observing results for around a week. If:
- the ad spend and sales have grown, and the ROAS has maintained a stable level — it may mean that your change has been successful and you do not lose customers anymore
- the ad spend has not changed — it may mean that your campaign has reached its maximum point with the current demand and additional funds are not necessary.
Check:
- CPC rate — it may be too low, and that is why you lose to your competitors in the search results. Try raising the CPC or enabling Dynamic CPC.
- Number of offers — if there are too many products in an ad group, our algorithm may not promote each of them with the same intensity. Move offers with the highest sales to a separate group.
- Demand — check seasonality in Keyword Planner or Google Trends. If your product is currently out of season, consider temporarily lowering your ad budget.
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