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What a keyword report for the Display ad is and how to download it
The keyword report for the Display Ad is a service that lets you see exactly what queries your ad has viewed. The service can be found in the Allegro Ads panel.
You can check for which queries your display ad has been shown on Allegro. In the Allegro Ads dashboard, you can download a report with entered queries for the entire ad group. The report only contains keywords for the display location “search result and offer page”.
In order to download a report, sign in to Allegro Ads, and:
Open the Statystyki (Statistics) tab.
On the bar above the chart, select [Reklama graficzna] (Display ad), and determine the time range for which you want to download the keyword report.
- Under the chart, select the [Grupy reklam] (Ad groups) view. Then, click the icon with 3 dots to expand additional functionalities, and select [Raport wyszukiwanych haseł] (The keyword report).
- Done! When the report is generated, you will find it in the Moje Pliki (My Files) tab.
You can download a report only for Display ads. In the report, you can learn whether you have set appropriate keywords and excluded words.
| Nazwa reklamy (Ad name) | A name of your display ad. |
| Kategoria (Category) | Three different situations may affect this category in the report: 1. The user was looking for a desired item in the category tree ― then, you will see only the category; 2. The user entered a query in the Allegro search engine, and at the same time they were looking for an item through a category tree ― you will see both the query and the category; 3. The user entered a query into the Allegro search engine, but did not use the category tree to help find an item ― you will see only the query. |
| Fraza (Keyword) | It is a phrase the user entered into the Allegro search engine which triggered your Display ad. |
| Wyświetlenia (Impressions) | A total number of impressions of your Display ad, triggered by a given keyword. |
| Kliknięcia (Clicks) | A total number of clicks on your Display ad triggered by a given keyword. |
| CTR | A ratio of a number of clicks to a number of Display ad impressions triggered by a given keyword. |
| Koszt (Cost) | A cost of showing your Display ad triggered by a given keyword. |
| Średni CPM (Average CPM) | An average cost of 1000 Display ad impressions triggered by the user’s query. |
| Liczba sprzedanych sztuk (A number of sold items) | A total number of items sold thanks to the Display ad triggered by a given phrase. |
| Wartość sprzedaży (Sales value) | A total value of sales made thanks to impressions of the Display ad triggered by a given keyword. |
All data in the report concern a specific ad group for which you have generated the report. It contains all queries which triggered your Display ad in a selected period. The data concern a specific query and show whether they have clicked on your ad.
