We have introduced the changes for sellers announced for October 20

Offers of sellers with pharmacy status can get the Smart! Badge

How it worked before

If you sold as a pharmacy, your offers could not get the Smart! badge.

What we have changed

If you hold an account with the pharmacy status, your offers can get the Smart! badge — if they meet the sales requirements. This way, buyers will be able to take advantage of free delivery in these offers.

We have also clarified that:

• medicinal products
• foodstuffs intended for particular nutritional uses
• medical devices

cannot be returned by the customer. This stems from the provisions of the pharmaceutical law.

What you gain with this change

• You increase your chance of making a sale — our data shows that the Smart! badge increases the chances of a sale 4 times, compared to offers without that badge.
• Customers can look up your offers quickly and conveniently — all they need to do is select Allegro Smart! value in the Free delivery and return filter.

Learn more about Allegro Smart!

Basis: changes in the scope of services provided, including the introduction of new services (sub-paragraph 14.1 (j) of the Allegro Terms & Conditions).

We have introduced new features to Allegro Ads

We have introduced the following features:

How dynamic CPC: an intelligent way to manage rates for Sponsored offers works

Dynamic CPC is a new algorithm that allows you to intelligently manage rates in Allegro Ads campaigns, optimize your spending, and increase the effectiveness of your Sponsored offers. On October 20, we introduce the dynamic CPC only for the campaigns we display on allegro.pl.

How it worked before

The only way to manage rates was to specify the maximum CPC — the highest rate you were ready to pay for one click in Sponsored offers ads.

What we have changed

We enabled a new way of managing rates for ad groups: dynamic CPC. If you turn on the dynamic CPC and specify the average cost per click, our algorithm, based on AI and machine learning, continuously adjusts the fee for a click on your ad. The rate depends on the predicted chance of a sale. If the chance of a sale is high, the system applies a higher rate to increase the visibility of your ad. If the chance is lower — it decreases the rate to save your budget. Our algorithm adjusts the rates to reach the average cost for a click lower than or equal to the value you enter.

How much it costs

In the case of Sponsored offers, you pay for the clicks on your ad. Even when our algorithm increases the rate in an offer with a higher chance of a sale, you do not pay for a click more than double the target average CPC you set.

The average Dynamic CPC rate has to be at least 25% higher than the highest of the minimum rates in the categories where you advertise. This allows us to reach the average cost for a click you specify.

What you gain

• You increase your chances of making a sale — thanks to the dynamic CPC rate, we display your ads more often if they have a higher chance of a sale.
• You optimize your budget spending — by reducing the rates if you have a lower chance of a sale. You can save your budget for when you have a higher chance of a sale.
• You have control over costs — you decide on the expected average cost of a click and the advertising budget.

Learn more about the dynamic CPC.

How the optimization mechanism for spend pacing will work

The mechanism will help you avoid a situation in which the advertising budget runs out prematurely. Your ads will be active longer and reach more potential customers. This will directly contribute to a better return on investment in advertising.

Our system will intelligently manage spending in groups of Sponsored offers. It will monitor, analyze, and forecast traffic on an ongoing basis to automatically adjust the budget spending pace. The goal is to maximize sales value without exceeding the specified daily amount.

The mechanism will analyze the historical data of all groups of Sponsored offers. Based on that, it will select the campaigns for which optimizing the spend pacing is possible and most beneficial.

How the priority display of Allegro Ads display ads works

With the priority display, your display ads in Allegro Ads are prioritized over others.

In the format of an auction, we compare your products' ads with those of your competitors and determine their order. We hold auctions for each advertising space: separately for the standard display and for the priority display. The winner of the priority auction always has the priority of display over the ad from the standard auction.

How much it costs

You pay the same price for each 1,000 ad impressions as you set in the CPM rate field for the priority display. The minimum amount is 35 PLN.

Why it is a good idea

With the priority display, you can:

• increase the visibility of an ad over a specific period of time in a chosen category
• promote a new brand or product — you will present them to as many interested customers as possible.

We allowed more sellers to sell in the Alcohol category and expanded the assortment

In recent months, as part of a pilot program for sales in the Alcohol category, we have carefully analyzed this option and confirmed the effectiveness of our safety procedures. As a result, we have decided to expand the sale of alcoholic beverages.

• More sellers are allowed to sell in the Alcohol category. Selling alcoholic beverages is only possible for entities that:

• have the relevant permits and licenses, which we will verify
• run a physical retail store
• conclude a cooperation agreement with us for the Alcohol category. If you want to begin such sales, contact us.

• We expanded the Alcohol category to include subcategories: beer and cider.

Consequently, we added information about the sales of alcoholic beverages by entities that cooperate with us based on separate agreements to Appendix No. 1 (Forbidden and restricted goods). Selling alcoholic beverages is only permitted in the Alcohol category, which is only available on allegro.pl.

How we ensure the safety of sales and purchases

We take a responsible approach to sales in the Alcohol category. It is permitted under a separate set of rules, which allows us to ensure that purchases and deliveries are safe and comply with the law.

In offers with alcoholic beverages, you must enable:

• in-person pick-up at a physical store
• the Allegro courier for products with age limit delivery option.

It is not possible to deliver alcohol to pick-up points and parcel lockers. Upon delivery, the courier verifies the recipient's age and sobriety, as well as a special PIN code provided to the recipient by the carrier.

Read more about responsible alcohol consumption (available in Polish).

Basis: changes in the scope of services provided, including the introduction of new services (sub-paragraph 14.1 (j) of the Allegro Terms & Conditions).