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We are testing animations in the image gallery on the offer page
In the test version, 50% of buyers will see the animations in selected offers.
Buyers will see them in browsers on computers and mobile phones, as well as in the mobile app.
We want to check how moving images can impact sales and increase buyer engagement. The test will last about 3 weeks.
How the test works
We automatically convert a traditional image into an animation that:
- shows smooth close-ups of the most important details of your product
- presents your product in detail.
We only use images from the Allegro Product Catalog.
Where buyers will see the animations
We show animations in the second position of the product image gallery. They display automatically.
What you can gain
- More buyer engagement: a moving image can catch the eye more than a static one.
- Showcasing details and fewer product-related inquiries: buyers will be able to immediately notice the quality, material texture, and key details, which can help them decide to buy the product.
- Additional benefits with no extra effort: you do not have to record videos or change descriptions. We create animations automatically, based on images from the Allegro Product Catalog.
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