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New feature in Allegro Ads: check the full campaign change history
Thanks to the new option, you will gain even greater transparency into your advertising activities and easily analyze their effectiveness.
You can check the change history in the Allegro Ads dashboard. All you need to do is click the clock icon in the tile of the selected ad or ad group. We will show you changes in campaigns and ad groups — also for the foreign marketplaces in which you advertise.
What you can learn with the new option
The change history allows you to check:
- information about campaigns and ad groups (Display ads, Video ads, and Sponsored offers)
- modifications in campaigns and ad groups — such as changes to budgets, CPC rates, or ad group statuses
- who and when introduced a given change.
We also include information about system changes — for example, if a campaign is automatically disabled due to a lack of budget or active offers.
What you gain with this feature
- You save time — you can check information about changes in one place at any time.
- You can easily verify if your actions are bringing results — for example, you can connect an increase in clicks to a CPC rate change visible in the change history.
- You gain more control and independence — you no longer need to contact us to check, for example, when the total budget ran out, who disabled an ad group, or when a campaign was archived.
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