We care about your privacy
By using cookies and related technologies (e.g. pixels, SDK), as well as by processing your personal data (including unique identifiers, browser data), we can better adapt the displayed content to your needs.By giving your consent to the storage of information on your terminal equipment, and to the access and processing of data, including in the sphere of profiling as well as market and statistical analysis, you will easily find exactly what you are searching for and what you need on Allegro. The controller of your personal data will be Allegro or, in certain cases, our partners (10 partners), including "IAB Europe Trusted Partners" (2 partners). Information about the purposes of personal data processing by our partners can be found in their privacy policies.
We and our partners may process personal data for the following purposes:
Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development. Ensure security, prevent and detect fraud, and fix errors. Deliver and present advertising and content. Save and communicate privacy choices. Match and combine data from other data sources. Link different devices. Identify devices based on information transmitted automatically.
Your personal data are also processed to make it easier for you to use our web pagesThe purposes of processing are described in detail in the settings under "CHANGE MY CONSENTS" and in the Cookie Policy.Your consent is voluntary and is valid for 12 months. You may withdraw it at any time or renew it in the Cookie settings on the home page. Withdrawal of your consent does not affect the lawfulness of processing performed before the withdrawal.
With this option, you can select the marketplace — Poland (allegro.pl), Czechia (allegro.cz), Slovakia (allegro.sk) or Hungary (allegro.hu). With that, you can read articles about rules applicable to a foreign marketplace in your default language. If you want to browse articles in a different language, click here.
How you can protect intellectual property rights
Get familiar with the basic rules to avoid infringing on intellectual property rights on Allegro. See also how you can protect your intellectual property.
Do not list counterfeit products
The sale of counterfeit products on Allegro is prohibited. If you offer counterfeit products, you infringe on the registered trademark right ― which may lead to legal consequences. By doing so, you come across as an unreliable seller. Do not list products that infringe on the industrial design right. The external form of a product (its design) is also subject to protection. That means, the designs of popular items ― from furniture to electric toothbrush tips ― may be legally protected. Copying the product design ― even without the manufacturer's logo ― may infringe on its rights. Before you list an offer, make sure that the product you want to sell does not infringe on the industrial design right. The protection that stems from the industrial design right is a complex issue. If you have any doubts, seek counsel from a law firm that specializes in the intellectual property rights.
Avoid content that may be misleading
Make sure the offer description is accurate and does not mislead buyers. Describe the product you sell unambiguously and provide necessary details. Incorrect or ambiguous information in the offer description mislead buyers. That may also infringe on the brand owner's rights. That may also happen if you include a popular brand name in the description for comparison reasons. By doing so, you may violate the law by the unauthorized use of a registered trademark.
Check also what we do to protect the intellectual property rights. See the Rights Protection Cooperation Program website.
How to protect your intellectual property
To protect your intellectual property effectively, make sure to correctly safeguard your rights.
Resources on the criteria you have to meet and ways to safeguard your rights to industrial designs or a trademark are available on widely accessible websites of the government (gov.pl), the Patent Office, and the European Union Intellectual Property Office.
What if someone violates your rights
If you think that someone has violated your intellectual property rights, and you have documents that confirm your ownership of those rights, report it to us.
Note: We can review your report only if you provide us with the necessary documents.
How to report a violation of your rights
Before you report a violation of your rights to us, make sure to prepare:
- documents confirming your exclusive rights or power of attorney to represent the holder of rights in matters of intellectual property protection
- documents confirming the registration of trademarks and industrial designs, of which a violation you want to report
- information on the violation type and legal basis of your request to remove the offers
- numbers of offers in which you have noticed a violation (or links to those offers).
Then, report the violation to us. There are 2 options.
Through a report form
- Click [report a violation] at the bottom of the offer page.
- In the form, select Report illegal item/content/service as the topic and Non-genuine product as the reason.
- Justify your report. Remember that we will later ask you for documentation confirming your exclusive rights ownership (e.g., trademark/industrial design registration confirmation).
Via email
- Go to the Rights Protection Cooperation Program page and read the information that we have prepared for you.
- Send your report to us at program.wop@allegro.com. Include "Right violation report" in the title.
- Attach documents that confirm your intellectual property rights. We will contact you after we verify your report.
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