How to prepare an Advertisement on the home page in accordance with the requirements - examples

Main requirements

Ad formats

You need to prepare a graphic creation in two formats:

• 1600 × 350 px - for ads displayed on computers
• 1536 × 500 px -- for ads displayed on our mobile website and in the Allegro application.

Links in the ad

The banner can be an advertisement for a group of products, a category or your entire Offers. It cannot be an advertisement for one product. Therefore, the link must direct to the list of offers, your Allegro store page or your other Allegro page.

Graphics on the ad

Composition

• The scheme of margins and safe areas for ads displayed on computers:

• The scheme of margins and safe areas for ads displayed on mobile devices and in the application:

• Ad composition:

• The key content column should always be arranged as in the example above - place the Logo on the Offer's Page at the top of the column and align it to the left of the column, add a title below it, and a subtitle at the bottom of the column.

• Place text on desktop ads to the left of the safe area.

• Place the text on ads displayed on mobile devices in the center of the safe area.

• Be sure to leave space between the text and the edge of the safe area. We marked the required margins on the diagrams.

Other requirements for advertising graphics

• Do not place texts outside the designated area.
• Do not use the Allegro logo, Allegro Smart! e.t.c.
• Do not add elements that imitate buttons and encourage action - for example: Buy now.
• Do not use black and white photos, vector graphics, illustrations, unrealistic 3D visualizations.
• Use one photo or graphic that looks natural. Avoid collages or graphics that have been visibly manipulated or manipulated.

Ad text

Contents

• The text on the ad cannot contain information about price reductions or suggest the exclusivity of the Offers - for example: only with us, promotion, sale, sale, exclusive offer , etc.
• You cannot enter percentage discounts, for example: -25%.
• If you include prices in the ad text, use the entry: from PLN 99.99. Don't list just one price, like $99.99. If you provide a specific price for a product, we will ask you to change it.
• The text may not refer to website addresses.

Appearance

• Text sizes:

• for ads displayed on computers: 33 - 48 px title, 17 - 24 px subtitle, at least 12 px footnotes
• for ads displayed in the mobile application: 24 - 30 px title, 17 px subtitle, at least 15 px footnotes.

• The text cannot be written in capital letters only. You can use capital letters in accordance with the rules of Polish grammar - for example, when you start a new sentence or mention proper nouns.
• Text cannot be bold or italic.
• The text with the most important information should be placed in the safe area and not extend beyond this area.
• The text must be written in one typeface.
• You can use up to three text sizes -- one for the title, one for the subtitle, and one for the footnotes or disclaimers.
• The text should be horizontal, from left to right. It should not be noticeably curved, slanted or distorted.
• If you must include a disclaimer in your ad, make sure it is in secure areas and legible.

Recommendations

• Use photos that show real situations. If you want to show a product, make sure that:

• present it aesthetically, in a natural context, preferably together with other products
• show it in use.

• Take care of the aesthetics of the photo and composition. Do not include many graphic elements in the ad.

The most common mistakes when creating Ads on the home page

• Placing key graphic elements outside the safe area.
• Incorrect text format - for example, advertising slogans in capital letters or incorrect text reconciliation .
• Errors in the text - for example, typos.
• Add information about the percentage discount, for example: -20%.
• Adding contact details from outside Allegro.
• Using the Allegro logo, Allegro Smart! e.t.c.
• Adding elements that mimic buttons and encourage action - for example , Buy Now.
• Linking to third-party stores or websites.
• Placing text outside of the text area.

Examples of errors when creating Ads on the home page

• Product placed outside the safe area:

• Text written in capital letters, product price in bold, element imitating a button:

• Text written in capital letters, product price in bold, Logo on the Offer's Page Allegro Smart! above the text, a footnote placed outside the safe area:

• The text includes the website address:

• Information about the percentage reduction, italic text, written in capital letters, incorrect composition - Logo on the Offer's Page next to the text, subtitle placed above the title: