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By using cookies and related technologies (e.g. pixels, SDK), as well as by processing your personal data (including unique identifiers, browser data), we can better adapt the displayed content to your needs.By giving your consent to the storage of information on your terminal equipment, and to the access and processing of data, including in the sphere of profiling as well as market and statistical analysis, you will easily find exactly what you are searching for and what you need on Allegro. The controller of your personal data will be Allegro or, in certain cases, our partners (10 partners), including "IAB Europe Trusted Partners" (2 partners). Information about the purposes of personal data processing by our partners can be found in their privacy policies.
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With this option, you can select the marketplace — Poland (allegro.pl), Czechia (allegro.cz), Slovakia (allegro.sk) or Hungary (allegro.hu). With that, you can read articles about rules applicable to a foreign marketplace in your default language. If you want to browse articles in a different language, click here.
How to get access to the Campaign Planner
You can use the Campaign Planner if you have purchased a Professional Subscription on Allegro or if your expenses on Allegro Ads amount to at least 3,000 PLN during the last three settlement periods.
The Campaign Planner is a tool serving to analyze keywords the buyers enter in the Allegro search engine on allegro.pl. It will help you tailor titles of your offers to the buyers’ queries, as well as design a long-term advertising strategy.
You can use a maximum of 2,000 searches per month. When you reach this limit, we will temporarily block your access to the Campaign Planner. We renew the query limit every first day of the month.
To get access to the Campaign Planner, you need to spend at least 3000 PLN on Allegro Ads in the last three billing periods. You can check your spendings in the Statystyki (Statistics) tab. Your access to the Campaign Planner is verified automatically at the beginning of each month.
We do not consider the ad campaign service costs — such as remuneration you pay the ad agency — as spendings for Allegro Ads.
You can also gain access to the Campaign Planner if you have purchased the Professional Subscription.
Having met one of those requirements, sign in to Allegro Ads dashboard to find the Campaign Planner in the main menu, in the top right corner.