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How to activate an Allegro Ads campaign in the listing form
If you want to advertise your offers but are not familiar with the Allegro Ads tool yet, you can activate an advertising campaign when listing offers through the listing form.
If you want to advertise your offers but are unfamiliar with the Allegro Ads tool, you can activate an advertising campaign while listing the offer.
Why you should consider using Allegro Ads
Using additional options to advertise offers is an opportunity to reach new customers:
- we will display your offer in 5 locations on Allegro — including on top of the search results
- we will publish your ad in the Google network automatically — your offers will be displayed at the top of Google search results and in the Google Shopping tab.
- you only pay when your ad gets clicked — you set a daily budget for the ad, and we set the cost per click automatically
- we will provide you with control of your expenses and access to your ad statistics in the Allegro Ads dashboard — including the number of views, clicks, and costs.
How to add an advertising campaign in the Offers listing form
- Go to the listing form.
- Select a product from the Allegro Product Catalog or complete the product details on your own — check what you cannot advertise with Allegro Ads.
- Complete product parameters and add an image — you cannot advertise offers without images with Allegro Ads.
- Go to the Sales Settings section and select buy now as the Sales format — offers listed as auctions cannot be advertised with Allegro Ads.
- After completing all fields, go to the Offer advertising on Allegro and in the Google Ads section — if this option is not displayed, you are listing a product that cannot be advertised with Allegro Ads, or you are listing an offer as an auction.
- Set the campaign daily budget in the Create a campaign and advertise your offer section. Click [advertise the offer]. The minimum daily budget is 10 PLN. Learn how the Allegro Ads daily budget works.
- Click [list product] — we will list your offer and create an advertising campaign for it automatically.
You can check all advertised offers in the Allegro Ads dashboard — in the Campaigns section, under the name Formularz wystawienia / (Listing form).
How to edit an ad in the offer form
You can edit the daily campaign budget or cancel the offer anytime. All you need to do is:
- sign in to your account
- click [edit] next to a given offer
- edit selected settings.
How to disable a campaign
If you want to disable an advertising campaign for offers activated via the listing form:
- sign in to the Allegro Ads dashboard
- go to the Campaigns tab and move the slider from Wł. to Wył.
