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How the net view in Allegro Ads works
When you use the net view, you will see information about your campaigns without the 23% VAT.
This allows you to evaluate your ads' performance more efficiently and easily compare results with other platforms. The option to change the amount view will be available in Allegro Ads starting August 18, 2026.
What you gain with enabling the net view
- Easier data analysis the Sales Center — in Allegro Ads, you will be able to check all information, without the VAT.
- Faster evaluation of actual costs — you do not need to manually convert gross amounts to net. You can also download reports containing all information in one place.
- Convenient comparison of results with other platforms — net amounts are standard across many platforms, such as Google Ads.
How to enable the net view
To do this:
- Go to the Campaigns and Programs tab.
- You can find the [net view] toggle button over the ad group list.
- Enable or disable it with one click.
The toggle changes the view of data in the Ads Express tab. However, it is not available in that tab itself.
What happens when you change the view
When you enable the net view, rates and selected metrics exclude VAT.
This changes the view for:
- CPC and CPM rates (n statistics and when creating or editing ads)
- daily and total budget
- rate and budget recommendations
- advertising costs and ROAS
- data in the Campaign Planner
- information available in Ads Express.
The sales value will remain the same regardless of which view you choose.
How we convert net and gross amounts
You can create and edit campaigns in any view.
- When you enable the net view: We divide the gross amount by 1.23 and round the result to two decimal places.
- When you enable the gross view: We multiply the net amount by 1.23 and round the result to two decimal places.
Example
You want to enable the net view: Your daily budget is 50 PLN gross. When you enable [net view], you will see 40.66 PLN net (50 PLN / 1.23 = 40.6504... PLN).
You want to disable the net view: Your CPC rate is 0.90 PLN net. When you switch to the gross view, you will see 1.11 PLN gross (0.90 PLN * 1.23 = 1.107 PLN).
Why the ROAS is higher in the net view
The ROAS metric shows how many currency units you gain for every currency unit spent on advertising. Previously, in the default gross view, the system showed advertising costs with VAT included.
In net view, ROAS increases by 23%. This is strictly due to how amounts are calculated. This change does not mean sales have increased or that a system error occurred.
To calculate the ROAS, the system divides your sales value by advertising costs:
- in the gross view: the system divides sales by costs including VAT
- in the net view: we deduct the tax, making the advertising cost lower.
When you divide the same sales by a lower cost amount, the resulting ROAS is higher. Your overall profit or number of products sold remains unchanged.
Which view will be set as default
The default view is determined based on the company address details provided in your account settings.
If you have a business in Poland:
- you will see the gross view
- you can switch to the net view anytime
- ad costs are settled in gross amounts — you will see them in gross values in the Settlements with Allegro tab.
Your business is outside Poland:
- you will see the net view
- you can switch to the gross view anytime
- In the Settlements with Allegro tab, you will see net amounts — just like the other Allegro costs.
How we round the minimum CPC rates
In certain categories, when switching views, a rate may increase or decrease by 0.01 PLN. We do it to maintain the established limits.
When switching from net to gross view and get an amount below the applicable minimum rate
The system automatically increases the net rate by 0.01 of the relevant currency.
Example
| Marketplace | Category | Minimum gross amount | Minimum net amount | Gross amount after switching from net to gross |
|---|---|---|---|---|
allegro.pl |
Category Culture and Entertainment |
Minimum gross amount 0.40 PLN |
Minimum net amount 0.33 PLN |
Gross amount after switching from net to gross 0.41 PLN |
| allegro.pl | Category Collections and Art |
Minimum gross amount 0.40 PLN |
Minimum net amount 0.33 PLN |
Gross amount after switching from net to gross 0.41 PLN |
| allegro.sk | Category Culture and Entertainment |
Minimum gross amount 0.03 € |
Minimum net amount 0.02 € |
Gross amount after switching from net to gross 0.03 € |
| allegro.sk | Category Collections and Art |
Minimum gross amount 0.03 € |
Minimum net amount 0.02 € |
Gross amount after switching from net to gross 0.02 € |
| Marketplace | Format | Minimum gross budget | Minimum net budget | Minimum net budget after switching from net to gross |
|---|---|---|---|---|
| allegro.pl | Format Display ad, Video ad |
Minimum gross budget 15 PLN |
Minimum net budget 12.20 PLN |
Minimum net budget after switching from net to gross 15.01 PLN |
Example
| Marketplace | Format | Maximum gross rate set up by the seller | Minimum net budget | Minimum net budget after switching from net to gross |
|---|---|---|---|---|
| allegro.pl | Format Sponsored offers |
Maximum gross rate set up by the seller 15 PLN |
Minimum net budget 12.20 PLN |
Minimum net budget after switching from net to gross 15.01 PLN |
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