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By using cookies and related technologies (e.g. pixels, SDK), as well as by processing your personal data (including unique identifiers, browser data), we can better adapt the displayed content to your needs.By giving your consent to the storage of information on your terminal equipment, and to the access and processing of data, including in the sphere of profiling as well as market and statistical analysis, you will easily find exactly what you are searching for and what you need on Allegro. The controller of your personal data will be Allegro or, in certain cases, our partners (17 partners), including "IAB Europe Trusted Partners" (9 partners). Information about the purposes of personal data processing by our partners can be found in their privacy policies.
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How Change History in the Allegro Ads dashboard works
This feature gives you a better insight into your ad campaigns, making it easier to analyze their performance.
You can check the change history in the Allegro Ads dashboard. All you need to do is click the clock icon in the tile of the selected ad or ad group. We will show you changes in campaigns and ad groups on allegro.pl — also for the foreign marketplaces in which you advertise.
This feature allows you to:
- save time — you can check information about changes in one place at any time.
- easily verify if your actions are bringing results — for example, you can connect an increase in clicks to a CPC rate change visible in the change history.
- gain more control and independence — you no longer need to contact us to check, for example, when the total budget ran out, who disabled an ad group, or when a campaign was archived.
How it works
You can check information about the changes in the Allegro Ads dashboard:
- in the Change history tab available in the main menu — there, you can find information about all campaigns and ad groups
- in the Campaigns tab — when you click the clock icon next to the title of selected campaign or ad group.
You can filter by the name of the campaign or ad group, or by the change type.
You can check:
- information about campaigns and ad groups (Display ads, Video ads, and Sponsored offers)
- modifications in campaigns and ad groups — such as changes to budgets, CPC rates, or ad group statuses
- who and when introduced a given change.
What changes we show
Campaign level:
- Campaign name
- Status — active/paused/archived
Ad group level:
- Ad group name
- Offers — change in selection method
- Display locations — adding/deleting a location (without indicating a specific name of display location)
- Daily budget — value change
- CPC rate — value change (for Sponsored offers)
- CPM rate — value change (for Display ads and Video ads)
- Bid type — type change ( for example, from Max CPC to Dynamic CPC — for Sponsored offers)
- Status — active/paused/archived
- Dates — emission start/end date.
We also log system changes, such as the automatic pausing of a campaign or group. You will see the corresponding reason for the change, such as:
- Ad group daily budget has been used up
- Ad group total budget has been used up
- Daily budget too low
- Inactive placements
- No spending for 90 days
- No active offers
- Agency partnership ended
- Display period expired.
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