We care about your privacy

By using cookies and related technologies (e.g. pixels, SDK), as well as by processing your personal data (including unique identifiers, browser data), we can better adapt the displayed content to your needs.By giving your consent to the storage of information on your terminal equipment, and to the access and processing of data, including in the sphere of profiling as well as market and statistical analysis, you will easily find exactly what you are searching for and what you need on Allegro. The controller of your personal data will be Allegro or, in certain cases, our partners (10 partners), including "IAB Europe Trusted Partners" (2 partners). Information about the purposes of personal data processing by our partners can be found in their privacy policies.

We and our partners may process personal data for the following purposes:

Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development. Ensure security, prevent and detect fraud, and fix errors. Deliver and present advertising and content. Save and communicate privacy choices. Match and combine data from other data sources. Link different devices. Identify devices based on information transmitted automatically.
Your personal data are also processed to make it easier for you to use our web pagesThe purposes of processing are described in detail in the settings under "CHANGE MY CONSENTS" and in the Cookie Policy.Your consent is voluntary and is valid for 12 months. You may withdraw it at any time or renew it in the Cookie settings on the home page. Withdrawal of your consent does not affect the lawfulness of processing performed before the withdrawal.

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GDPR ― general information

From May 25, 2018, the GDPR (General Data Protection Regulation) has been in force in the European Union.

What GDPR is

GDPR (General Data Protection Regulation) is a legal act enforced by the European Union, which regulates the rules of personal data protection. Read the regulation.

When GDPR came into force and what Polish regulations regarding personal data protection it replaced

GDPR has been in force across the entire European Union since May 25, 2018. It replaced the Act of August 29, 1997, on personal data protection.

Who is and who is not subject to GDPR

Any business that provides services to the natural persons in the European Union is subject to GDPR. GDPR also applies to companies which do not have their headquarters in an EU country, but offer their services to EU residents. It means that both Allegro and any entrepreneur selling on Allegro need to comply with the GDPR.

GDPR does not apply to personal or domestic activity. It means that a natural person who runs a business must comply with the GDPR when processing personal data of their customers or employees ― but the GDPR does not apply to data processed solely for private purposes, such as contact details of people to whom they send annual Christmas cards.

What personal data is

This is information regarding a specific natural person that may directly or indirectly help identify them. It includes: first name and last name, phone number, residence address, email address. Other personal data examples include details of sales and purchases concluded by a given person, information about their race, health, or sexual orientation.

What the conditions to process personal data are

You need a legal basis to process personal data. The most common legal bases include:

  • a consent of the person whose data you want to process
  • the necessity to process the data to perform the agreement with the person whose data it is
  • the necessity to process the data to fulfil a legal obligation by the administrator
  • the necessity to process the data for the purposes arising from legally justified interests pursued by the administrator or a third party, such as a payment service provider, carrier, and others.
What the personal data minimization principle is

According to this principle, you can process only personal data that is necessary to accomplish a purpose of personal data processing — for example, if the purpose of personal data processing is to complete a buyer’s order, you should not ask them about their family arrangements.

What profiling is

Profiling is automatic data processing meant to evaluate a given person and predict their behavior. There are 2 types of profiling:

  • Regular profiling ― for example, for the purposes of direct marketing, which includes selecting an online ad to be displayed based on the user’s earlier activity. In this case, every person may object to profiling and not be subject to it.
  • Profiling for the purposes of solely automated decision-making ― for example, automatic calculation of an insurance premium or a loan based on the information provided on the websites. In this case, the IT system processes data and makes a complicated evaluation of numerous factors, also with the use of data that does not relate directly to a specific person (statistical data).
What the right to be forgotten is

It is a popular name for the right to erase personal data after the purpose and legal basis of personal data processing expire.

What the right to data portability is

Every person who has an account on Allegro has the right to obtain their data subject to processing in a structured, widely used format. We have ensured that you can safely download and send the data to another administrator.

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