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Dynamic template ad in search prompts
From now on, you can benefit from another display location of your dynamic template ads — search prompts. Check the details.
If you have special Allegro Ads permissions, you can benefit from another display location of your dynamic template ads — that is, in search prompts.
Where we will display your ad
If you select search prompts as the display location of your dynamic template ad, we will display your ad to buyers:
- only on the desktop version of the platform — we will not display it in the Allegro mobile app or on the mobile platform version
- when they type in the products they are looking for on Allegro.
What your advertisement will look like
We are testing a new format of a dynamic template ad
On June 4, we started testing a new format of a dynamic template ad. The test will last for about 4 weeks. It will include the ads of selected sellers. As part of the test:
- we will significantly increase the surface of the graphic shown in the ad
- we will not show the advertising slogan in the mobile view — in order to ensure full visibility of the first offer shown in the ad.
You do not have to do anything regarding the test. If we include your selected offers in the test, all recipients will be able to see them. We will display other ads as usual.
A dynamic template ad is a type of display ad that consists of:
- logo
- short text
- promoted offers selected by you.
We will display the logo and the text in the last position in the search results. We will not display in search prompts the offers you selected during ad configuration.
How we select your ads
When the buyer types into the Allegro search engine the product they are looking for, we show them the ads that correspond best to the phrase they entered.
We select ads to be displayed in this location based on, for example:
- queries from buyers
- keywords you enter while creating the ad.
How to enable dynamic template ads in search prompts
Check how to launch a dynamic template ad in the Allegro Ads dashboard step by step. Select Search prompts as the display location — this option is unchecked by default.
What you should pay attention to when creating dynamic display ads in search prompts
- If you want your ad to be displayed in search prompts for the first time, create a new ad and select only one display location. That way, you will be able to easily monitor the effectiveness of the ad.
- Make sure you have an attractive advertising slogan — it plays a key role in this display location.
- Pay attention to the logo. Use simple graphics on a white background.
- Monitor the results — in the statistics dashboard, you can check the effectiveness of your ads in specific display locations.
Frequently asked questions
Why do ads displayed in search prompts have a high sales value?
As with other ad display locations, if the buyer has purchased in your offer:
- within 7 days from the moment they clicked your ad
- within 24 hours from the moment they saw your ad we will link the sales to the display of the ad and we will show its value and the number of units sold in the statistics.
Buyers who use the search engine are usually determined to make a purchase, so the value of sales and the number of units sold may be high. It may happen even with only a few clicks, as the sale is linked to the ad based on the clicks, but also on the ad impressions. Learn more about how we settle display ad costs.
Why is my ad displayed in search prompts more often than in other locations?
If, during ad configuration, you select a lot of keywords or single words instead of phrases, the ad you create will be frequently matched with phrases that buyers enter into the Allegro search engine. Check the difference between keywords and negative keywords.
Due to the high number of searches, we may display most of your ads in this location. Therefore, you should consider adding ads displayed in search prompts to separate ad groups.
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