We care about your privacy
By using cookies and related technologies (e.g. pixels, SDK), as well as by processing your personal data (including unique identifiers, browser data), we can better adapt the displayed content to your needs.By giving your consent to the storage of information on your terminal equipment, and to the access and processing of data, including in the sphere of profiling as well as market and statistical analysis, you will easily find exactly what you are searching for and what you need on Allegro. The controller of your personal data will be Allegro or, in certain cases, our partners (10 partners), including "IAB Europe Trusted Partners" (2 partners). Information about the purposes of personal data processing by our partners can be found in their privacy policies.
We and our partners may process personal data for the following purposes:
Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development. Ensure security, prevent and detect fraud, and fix errors. Deliver and present advertising and content. Save and communicate privacy choices. Match and combine data from other data sources. Link different devices. Identify devices based on information transmitted automatically.
Your personal data are also processed to make it easier for you to use our web pagesThe purposes of processing are described in detail in the settings under "CHANGE MY CONSENTS" and in the Cookie Policy.Your consent is voluntary and is valid for 12 months. You may withdraw it at any time or renew it in the Cookie settings on the home page. Withdrawal of your consent does not affect the lawfulness of processing performed before the withdrawal.
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Display ad on Allegro – frequently asked questions
If you want to promote your store on Allegro, you can rent an advertising slot – a special place on the site where we will display your advertisement.
What is a display ad on Allegro?
A display ad is one of promotion options available on Allegro. With that, you can display an ad in various places on Allegro to promote a product, an offer, or a brand. Those specific places in which we display ad formats are called ad slots.
What is an ad slot and ad format?
Ad slots are special places on Allegro where you can promote your offers. The ad slots are placed in locations frequently visited by the buyers, such as: the Allegro main page, an offers list, and the login page.
An ad format is displayed in the slot. It has a prescribed size and specifications. For example, on the offers list we display a so-called skyscraper:
How much does an ad cost?
- The display ad is sold basing on the number of views and contact from the customers, unlike the Feature option and promoting particular offers.
- The first shopping model is Cost Per Mille (CPM) – where you pay for every 1000 advertising impressions.
- Another shopping model available is a Flat Fee (FF). In this model, you pay a fixed fee for displaying your ad in a selected ad slot for specific duration, for example, one day, a week, or a month.
How is a display ad settled?
If you want to have a display ad, you need to order the service in the Allegro Ads Agency. In the request, declare the period of time you want to use which format, and state the price you have confirmed with the Allegro Ads Agency based on the broadcast price list. The price list (available only in Polish) contains gross prices, which are not subjected to rebates, according to the Ads Agency, and the rebate policy. Check out all the details here (available only in Polish).
Where to find the advertising Terms & Conditions?
You can find the Terms & Conditions on the Allegro Ads page, or in the Dokumenty do pobrania (Documents for download) section.
Got any questions?
If you have any questions concerning ads on Allegro, contact us at reklama@allegro.pl.
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