We care about your privacy
By using cookies and related technologies (e.g. pixels, SDK), as well as by processing your personal data (including unique identifiers, browser data), we can better adapt the displayed content to your needs.By giving your consent to the storage of information on your terminal equipment, and to the access and processing of data, including in the sphere of profiling as well as market and statistical analysis, you will easily find exactly what you are searching for and what you need on Allegro. The controller of your personal data will be Allegro or, in certain cases, our partners (16 partners), including "IAB Europe Trusted Partners" (9 partners). Information about the purposes of personal data processing by our partners can be found in their privacy policies.
We and our partners may process personal data for the following purposes:
Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development. Ensure security, prevent and detect fraud, and fix errors. Deliver and present advertising and content. Save and communicate privacy choices. Match and combine data from other data sources. Link different devices. Identify devices based on information transmitted automatically.
Your personal data are also processed to make it easier for you to use our web pagesThe purposes of processing are described in detail in the settings under "CHANGE MY CONSENTS" and in the Cookie Policy.Your consent is voluntary and is valid for 12 months. You may withdraw it at any time or renew it in the Cookie settings on the home page. Withdrawal of your consent does not affect the lawfulness of processing performed before the withdrawal.
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Allegro Ads: we have introduced Brand Store Ads
On May 21, we launched a new advertising format — a Brand Store Ad. Learn more about it.
What a Brand Store Ad is
This ad type allows you to present your brand on the Allegro homepage in the Recommended brands section. We display the Brand Store Ads in both desktop and mobile web browsers, as well as in the mobile app. Buyers who are interested in your brand's products and browse the categories where you list offers will see them.
How to set up a Brand Store Ad
You can set up a Brand Store Ad in the Allegro Ads dashboard — in the Display ad section. We settle it in the CostPerMille (CPM) model — you pay for each 1,000 displays.
What you can gain
- You have a chance to reach millions of buyers who visit the Allegro homepage.
- We will display the logo of your brand to buyers who are most interested in it.
- You can build a professional image and gain customer trust.
- The ad qill redirect to spaces where we present your brand's products on Allegro
Why we are doing it
Before, we would only display logos of major brands on the Allegro homepage. Now, every seller can buy an ad of this type.
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