We care about your privacy
By using cookies and related technologies (e.g. pixels, SDK), as well as by processing your personal data (including unique identifiers, browser data), we can better adapt the displayed content to your needs.By giving your consent to the storage of information on your terminal equipment, and to the access and processing of data, including in the sphere of profiling as well as market and statistical analysis, you will easily find exactly what you are searching for and what you need on Allegro. The controller of your personal data will be Allegro or, in certain cases, our partners (17 partners), including "IAB Europe Trusted Partners" (9 partners). Information about the purposes of personal data processing by our partners can be found in their privacy policies.
We and our partners may process personal data for the following purposes:
Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development. Ensure security, prevent and detect fraud, and fix errors. Deliver and present advertising and content. Save and communicate privacy choices. Match and combine data from other data sources. Link different devices. Identify devices based on information transmitted automatically.
Your personal data are also processed to make it easier for you to use our web pagesThe purposes of processing are described in detail in the settings under "CHANGE MY CONSENTS" and in the Cookie Policy.Your consent is voluntary and is valid for 12 months. You may withdraw it at any time or renew it in the Cookie settings on the home page. Withdrawal of your consent does not affect the lawfulness of processing performed before the withdrawal.
Allegro Ads: we have implemented a new feature in Sponsored offers
In the Sponsored offers campaigns, we have introduced a mechanism that automatically lowers cost-per-click rates.
This helps us prevent your ad budget from running out too quickly in one day.
What it means for you
You do not need to do anything. The feature works automatically on allegro.pl. Thanks to this change, you may notice that:
- your ads stay active longer during the day
- your average cost per click (CPC) is lower
- you get more clicks with the same budget.
You will see the biggest difference if your ad groups have higher rates and previously used up their daily budget quickly. If you use minimum rates, this change will not affect your campaigns.
How it works
Every minute, we analyze the spend rate of your campaign and take action:
- when the budget is running out too fast — the system automatically lowers the cost per click (CPC)
- after 10:00 p.m., the mechanism turns off to fully utilize your daily budget.
The cost per click will never fall below the set minimum amount.
Why we are introducing this change
Our goal is to help your campaigns bring the best results, getting you more clicks for your offers at a lower cost. This allows you to increase your sales value and improve your return on ad spend.
Learn more about Sponsored offer campaigns.
appearance: light theme
