We care about your privacy
By using cookies and related technologies (e.g. pixels, SDK), as well as by processing your personal data (including unique identifiers, browser data), we can better adapt the displayed content to your needs.By giving your consent to the storage of information on your terminal equipment, and to the access and processing of data, including in the sphere of profiling as well as market and statistical analysis, you will easily find exactly what you are searching for and what you need on Allegro. The controller of your personal data will be Allegro or, in certain cases, our partners (10 partners), including "IAB Europe Trusted Partners" (2 partners). Information about the purposes of personal data processing by our partners can be found in their privacy policies.
We and our partners may process personal data for the following purposes:
Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development. Ensure security, prevent and detect fraud, and fix errors. Deliver and present advertising and content. Save and communicate privacy choices. Match and combine data from other data sources. Link different devices. Identify devices based on information transmitted automatically.
Your personal data are also processed to make it easier for you to use our web pagesThe purposes of processing are described in detail in the settings under "CHANGE MY CONSENTS" and in the Cookie Policy.Your consent is voluntary and is valid for 12 months. You may withdraw it at any time or renew it in the Cookie settings on the home page. Withdrawal of your consent does not affect the lawfulness of processing performed before the withdrawal.
With this option, you can select the marketplace — Poland (allegro.pl), Czechia (allegro.cz), Slovakia (allegro.sk) or Hungary (allegro.hu). With that, you can read articles about rules applicable to a foreign marketplace in your default language. If you want to browse articles in a different language, click here.
Allegro Ads: explore the possibilities of the Multimedia tab
Now, you will prepare materials for Allegro Ads display ads more quickly and easily.
When creating an Allegro Ads display ad, you can choose 1 out of 3 ad formats:
- Dynamic template ad
- Banner ad
- Flexible banner.
You work on the details of your campaign in the Allegro Ads dashboard.
How it worked before
In the My Brands tab of the Allegro Ads dashboard, sellers added the logo and details of the brand they represented — no matter which ad format they chose. It was not possible to skip those steps. The logo, however, was only necessary for dynamic template ads. Sellers could not edit their graphic materials either.
What we have changed
- Now, you no longer need to add a logo or brand to create an ad.
- We have replaced the My Brands tab with the Multimedia tab. We have migrated all your logos, graphics, and banners there, and we kept their names. If you want, you can rename them, tag them, and edit their format. You can upload an image with a maximum size of 5,000x5,000 px.
What you gain with the Multimedia tab
- You can upload the images you need at any time, not only when creating a campaign. This allows you to prepare in advance for the future campaigns you are planning!
- You can reuse materials from past campaigns — you just need to edit them and adjust their format.
- You can tag your images to make searching easier.
- You can sort your graphic materials by name and tags.
- You can edit the names of already uploaded materials.
appearance: device theme
