We care about your privacy
By using cookies and related technologies (e.g. pixels, SDK), as well as by processing your personal data (including unique identifiers, browser data), we can better adapt the displayed content to your needs.By giving your consent to the storage of information on your terminal equipment, and to the access and processing of data, including in the sphere of profiling as well as market and statistical analysis, you will easily find exactly what you are searching for and what you need on Allegro. The controller of your personal data will be Allegro or, in certain cases, our partners (10 partners), including "IAB Europe Trusted Partners" (2 partners). Information about the purposes of personal data processing by our partners can be found in their privacy policies.
We and our partners may process personal data for the following purposes:
Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development. Ensure security, prevent and detect fraud, and fix errors. Deliver and present advertising and content. Save and communicate privacy choices. Match and combine data from other data sources. Link different devices. Identify devices based on information transmitted automatically.
Your personal data are also processed to make it easier for you to use our web pagesThe purposes of processing are described in detail in the settings under "CHANGE MY CONSENTS" and in the Cookie Policy.Your consent is voluntary and is valid for 12 months. You may withdraw it at any time or renew it in the Cookie settings on the home page. Withdrawal of your consent does not affect the lawfulness of processing performed before the withdrawal.
Bulk communication with buyers
Why is communication with buyers restricted?
Sending multiple notifications with similar content makes them less effective. That is why we prepare the post-purchase notifications on Allegro in a way that buyers:
- receive the key information only once and in a consistent manner
- can easily find them, if necessary.
Sellers should use the Sales Center or the Allegro API to inform customers about the order status. This makes the communication process simpler, because it is no longer needed to send repetitive emails or notifications via the Message Center. This refers to the notifications with:
- requests to rate the product
- files and links to sales documents:
- VAT invoices
- structured invoices
- receipts.
If we notice a notification with a fiscal document, we extract it from the attachment and place it in the Purchase History tab, in the purchase details. We will block the message itself, because it will no longer have any purpose.
We also no longer deliver notifications with other types of duplicated content, for example, informing that:
- the payment has reached you
- the order is being processed or has been dispatched
- the parcel status has changed (for carriers integrated with Allegro)
- you ask the buyer to rate the transaction
- you ask to rate the product.
We will inform you by email about every blocked notification.
These rules do not apply to situations where a customer contacts you first, and you reply. You can still exchange messages with buyers about any subjects related to order fulfillment.
How you benefit from this
For orders where you upload a fiscal document instead of sending it via email, we will take over the customers’ inquiries (for example: 'Where can I find my invoice?' or 'I haven't received my invoice'). This will save you time and reduce the effort involved.
Good communication practices in brief
- if your orders are delivered within 3 business days, do not send additional messages with the parcel status — buyers can check their order details in the Purchase History tab.
- We display estimated delivery time across the website, for example:
- on the offer page
- in the delivery and payment form
- on the thank you page
- in the post-purchase email notifications
after the parcel is sent - in the Message Center, or if the buyer sends you a message through the Ask the Seller form — Allina, our virtual assistant, will inform them when they can expect the delivery
- let the buyer know if the delivery is delayed — explain what the reason is and specify a new estimated delivery date (if possible).
- make sure all messages, including those sent by the autoresponder, are useful and help the buyer solve their problems — automatic messages can come in handy if you need to inform them you are out of office. On the other hand, messages such as "You are in good hands, we will reply to you soon" are not really valuable to the buyer.
Frequently Asked Questions
I want to send attachments, such as an invoice, after the purchase. Can I still do that?
No, you can provide customers with the sales documents:
- in the Sales Center — by using the Add proof of purchase option. You can add PDFs of fiscal documents or a link to the receipt.
- through the API — you can add invoices to your orders by using the appropriate resources.
If we notice a notification with a fiscal document, we extract it from the attachment and place it in the Purchase History tab, in the purchase details. We will block the message itself, because it will no longer have any purpose.
You can still place printed out invoices and receipts in parcels.
Are parcel tracking notifications available for all carriers?
This solution is available only for integrated carriers — carriers from whom we automatically get tracking numbers and parcel statuses. Thanks to that, we can automatically send them to the buyer by email. Integrated carriers serve 95% of all parcels sent through Allegro, so there is a very high chance you are their client, too.
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